This weekend suggested that the film has quite a bit of juice left over. While brand offerings from the likes of Judd Apatow and Nicolas Sparks are set for release in the next couple of weeks, its not crazy to suggest the Gary Ross franchise-starter might run the table for the rest of the month, even if that seems incredibly far-fetched. Still, a less-than-40% drop and a $21 million gross in weekend four makes a case for "The Hunger Games" possibly being the most dominant blockbuster of the year.
Considering "Cabin In The Woods" was left for dead by MGM two years ago, has no clear marketing hook and features no breakout stars (save for an underpublicized Chris Hemsworth), an opening in the low teens is quite respectable. The film has to be considered a misfire if it performs like the average horror film (60%+ drop), but Drew Goddard's meta-fest (greeted with a harsh 'C' Cinemascore rating) is not the average horror film. Lionsgate didn't overspend in acquiring the film, so consider this a dry run for whenever Goddard gets the call-up to the big leagues.
"American Reunion" looks like it will hold slightly better than any film in the series save for the first one. But the grosses are so much smaller that that's just the silver lining on the cloud lingering over a dead franchise. The first film generated similar numbers, but it played all throughout summer as counterprogramming, whereas this film is a "franchise picture" and is likely to be tapped out by May. It stayed above "Mirror Mirror" for the number five spot, though the latter film has held on fairly well in three weeks of release, about to eclipse $50 million domestic, with solid numbers surely to follow overseas.
Internationally, "Battleship" debuted in foreign territories well ahead of its American opening this May. $58 million earned through twenty-six separate regions, with more openings coming next week, suggests the film could cross $300 million before it even hits stateside. The picture remains a dicey proposition and it will probably need a $400-$500 million tally to break even, but it at least looks like it has a head start, and the studio seems convinced that negative word of mouth won't spread across the Atlantic. Then again, maybe something marketed to look like "Transformers 4" is impervious to word of mouth beyond, "Dat thing explodes good!" Or, rather, "cette chose explose bien!"
"Blue Like Jazz" had a fervent cult following in print, but at cinemas the appeal was a bit lukewarm. The film collected $281k at 136 locations, with a weak $2k per-screen. Similarly dismal was the debut of "Touchback," which collected only $75k on fifty screens, with "L!fe Happens" registering a feeble $21.9k showing at sixteen locations. The indie market featured one muscular holdover, "Damsels In Distress," which grabbed $93k at 22 locations, with a two week total of $178k. Support your local arthouse theaters, boys and girls.
1. The Game, It Hungers (Lionsgate) - $21.5 million ($337 mil.)
2. The Three Stooges (Fox) - $17.1 million
3. The Cabin In The Woods (Lionsgate) - $14.8 million
4. The Boat Sinks 3D (Paramount) - $11.6 million ($44 mil.)
5. Reunion, American-Style (Universal) - $10.7 mllion ($39.9 mil.)
6. Mirror 2X'S (Relativity) - $7 million ($49 mil.)
7. Wrath Of The Neeson (WB) - $6.9 million ($71.2 mil.)
8. Legal Age Jump Street (Sony) - $6.8 million ($120.5 mil.)
9. Space Prison Version Of Taken (FilmDistrict) - $6.2 million
10. Dr. Seuss' Continued Defilement By Unimaginative Adults (universal) - $3 million ($204.4 mil.)