Click to Skip Ad
Closing in...
First Look: Matt Damon As An Astronaut In Ridley Scott’s ‘The Martian’ First Look: Matt Damon As An Astronaut In Ridley Scott’s ‘The Martian’ Cannes Review: Justin Kurzel's 'Macbeth' Starring Michael Fassbender & Marion Cotillard Cannes Review: Justin Kurzel's 'Macbeth' Starring Michael Fassbender & Marion Cotillard Watch: Incredible Vintage Footage Of Audience Reactions To 'The Exorcist' In 1973 Watch: Incredible Vintage Footage Of Audience Reactions To 'The Exorcist' In 1973 Cannes Review: Gaspar Noé's Hardcore And Softhearted 'Love' Cannes Review: Gaspar Noé's Hardcore And Softhearted 'Love' Here's The Character Backstory For Doof aka Guitar Flamethrower Dude In 'Mad Max: Fury Road' Here's The Character Backstory For Doof aka Guitar Flamethrower Dude In 'Mad Max: Fury Road' Cannes Review: Hou Hsiao-Hsien's 'The Assassin' Is An Epic Visual Poem Cannes Review: Hou Hsiao-Hsien's 'The Assassin' Is An Epic Visual Poem The 10 Most Controversial Cannes Films Ever The 10 Most Controversial Cannes Films Ever Roger Deakins To Shoot Denis Villeneuve's 'Blade Runner' Sequel Roger Deakins To Shoot Denis Villeneuve's 'Blade Runner' Sequel More NSFW Posters For Gaspar Noe's 3D 'Love' Plus The Official Director's Statement More NSFW Posters For Gaspar Noe's 3D 'Love' Plus The Official Director's Statement Cannes: Watch A Three Way Makeout In The First Clip From Gaspar Noe’s 3D ‘Love’ Plus New NSFW Image Cannes: Watch A Three Way Makeout In The First Clip From Gaspar Noe’s 3D ‘Love’ Plus New NSFW Image Review: Brad Bird’s ‘Tomorrowland’ Starring George Clooney, Britt Robertson & Hugh Laurie Review: Brad Bird’s ‘Tomorrowland’ Starring George Clooney, Britt Robertson & Hugh Laurie Simon Pegg Worries That Adults Obsessed With Comics & Sci-Fi Have Become "Infantilized By Our Own Taste" Simon Pegg Worries That Adults Obsessed With Comics & Sci-Fi Have Become "Infantilized By Our Own Taste" Cannes Review: Denis Villeneuve's 'Sicario' Starring Emily Blunt, Josh Brolin And Benicio Del Toro Cannes Review: Denis Villeneuve's 'Sicario' Starring Emily Blunt, Josh Brolin And Benicio Del Toro George Miller Says He Courted Heath Ledger To Lead 'Mad Max' In 2006, Reveals Title For 'Fury Road' Sequel George Miller Says He Courted Heath Ledger To Lead 'Mad Max' In 2006, Reveals Title For 'Fury Road' Sequel George Miller Says 'Interstellar' Came Close To What His Version Of 'Contact' Would've Been Like George Miller Says 'Interstellar' Came Close To What His Version Of 'Contact' Would've Been Like New NSFW, Extremely Graphic, Adults-Only Poster For Gaspar Noe's 'Love' New NSFW, Extremely Graphic, Adults-Only Poster For Gaspar Noe's 'Love' The 25 Best Films Of 2015 We've Already Seen The 25 Best Films Of 2015 We've Already Seen The 25 Best Horror Films Of The 21st Century So Far The 25 Best Horror Films Of The 21st Century So Far The 20 Best TV Shows Of The 2013/2014 Season The 20 Best TV Shows Of The 2013/2014 Season All The Songs In 'Pitch Perfect' Including La Roux, David Guetta, Azealia Banks, Nicki Minaj & More All The Songs In 'Pitch Perfect' Including La Roux, David Guetta, Azealia Banks, Nicki Minaj & More

"You Know You Gotta Have A Trailer For A Trailer These Days": 'Expendables 2' Teaser Proves The Lame Point

The Playlist By Edward Davis | The Playlist May 2, 2012 at 4:37PM

Remember the days when a trailer was just a simple marketing tool for a movie? Now, you need a marketing tool for your marketing tool. Or, as Terry Crews says in this near pointless micro-teaser for "The Expendables 2," "You know that you've got to have a trailer for the trailer now, son."
0
Expendables 2

Remember the days when a trailer was just a simple marketing tool for a movie? Now, you need a marketing tool for your marketing tool. Or, as Terry Crews says in this near pointless micro-teaser for "The Expendables 2," "You know that you've got to have a trailer for the trailer now, son." 

You do? It's a sad state of tentpole marketing that it's come to this, but the teaser of the teaser is becoming an increasingly popular promotion method for tentpoles if only because it allows the studio to slice and dice a little more. But in the end, what does it really serve? Are the fans sated? Surely, we're at fault for even paying attention here because the best method is to just ignore and flip the channel, but let's not kid ourselves too much. We are all complicit in movie marketing by simply posting posters, trailers, photos, etc. But this feels like another level, and by another level, we mean one below the sufarce in the same drain pipes that feces flows through. Oh and here's two new 'Expendables 2' photos too!  Excuse me while I shoot myself... [HeyUGuys/AllMoviePhoto]

Expendables 2

This article is related to: The Expendables 2, Terry Crews


The Playlist

The obsessives' guide to contemporary cinema via film discussion, news, reviews, features, nostalgia, movie music, soundtracks, DVDs and more.


E-Mail Updates