Click to Skip Ad
Closing in...
Watch: First Trailer For Tim Burton's 'Big  Eyes' Starring Amy Adams And Christoph Waltz Watch: First Trailer For Tim Burton's 'Big Eyes' Starring Amy Adams And Christoph Waltz 'Deadpool’ Spin-Off With Ryan Reynolds Is Finally Green Lit, Set For A Winter 2016 Release Date 'Deadpool’ Spin-Off With Ryan Reynolds Is Finally Green Lit, Set For A Winter 2016 Release Date First Look: Cobie Smulders & Guy Pearce In Andrew Bujalski's 'Results' First Look: Cobie Smulders & Guy Pearce In Andrew Bujalski's 'Results' 10 Films We Haven’t Yet Seen That May Be Serious Oscar Contenders 10 Films We Haven’t Yet Seen That May Be Serious Oscar Contenders Exclusive: Matthew McConaughey Won’t Be Back For ‘Magic Mike XXL,’ Director Says Sequel Will Be “Very Different” Exclusive: Matthew McConaughey Won’t Be Back For ‘Magic Mike XXL,’ Director Says Sequel Will Be “Very Different” David Fincher Says He Shouldn't Have Directed 'The Game,' Dislikes Superhero Movies & Talks "Crazy" '20,000 Leagues' David Fincher Says He Shouldn't Have Directed 'The Game,' Dislikes Superhero Movies & Talks "Crazy" '20,000 Leagues' Matt Damon & Paul Greengrass Are Returning To The 'Bourne' Series Matt Damon & Paul Greengrass Are Returning To The 'Bourne' Series First Look: Angelina Jolie And Brad Pitt In 'By The Sea' First Look: Angelina Jolie And Brad Pitt In 'By The Sea' The Best, Worst And Most Disappointing Films Of The 2014 Toronto International Film Festival The Best, Worst And Most Disappointing Films Of The 2014 Toronto International Film Festival David Fincher Says Differences Over Casting And Disney's Corporate Culture Stalled '20,000 Leagues Under The Sea' David Fincher Says Differences Over Casting And Disney's Corporate Culture Stalled '20,000 Leagues Under The Sea' Recap: 'Boardwalk Empire' Season 5, Episode 2 ‘The Good Listener’ Recap: 'Boardwalk Empire' Season 5, Episode 2 ‘The Good Listener’ Review: 'No Good Deed' Starring Idris Elba and Taraji P. Henson Review: 'No Good Deed' Starring Idris Elba and Taraji P. Henson Watch: Shailene Woodley Gets NSFW In 2 Clips From 'White Bird In A Blizzard' Plus New Pics Watch: Shailene Woodley Gets NSFW In 2 Clips From 'White Bird In A Blizzard' Plus New Pics Tom Hardy Says He'll Never Do Another Romantic Comedy Again Thanks To 'This Means War' Tom Hardy Says He'll Never Do Another Romantic Comedy Again Thanks To 'This Means War' David Fincher Apparently Thinks 'Dragon Tattoo' Sequel 'The Girl Who Played With Fire' Could Get Made David Fincher Apparently Thinks 'Dragon Tattoo' Sequel 'The Girl Who Played With Fire' Could Get Made The Best Documentaries Of 2014 So Far The Best Documentaries Of 2014 So Far The 20 Best TV Shows Of The 2013/2014 Season The 20 Best TV Shows Of The 2013/2014 Season The Best Films Of 2014 So Far... The Best Films Of 2014 So Far... The 10 Best & Worst Movie Sex Scenes The 10 Best & Worst Movie Sex Scenes All The Songs In 'Pitch Perfect' Including La Roux, David Guetta, Azealia Banks, Nicki Minaj & More All The Songs In 'Pitch Perfect' Including La Roux, David Guetta, Azealia Banks, Nicki Minaj & More

"You Know You Gotta Have A Trailer For A Trailer These Days": 'Expendables 2' Teaser Proves The Lame Point

The Playlist By Edward Davis | The Playlist May 2, 2012 at 4:37PM

Remember the days when a trailer was just a simple marketing tool for a movie? Now, you need a marketing tool for your marketing tool. Or, as Terry Crews says in this near pointless micro-teaser for "The Expendables 2," "You know that you've got to have a trailer for the trailer now, son."
0
Expendables 2

Remember the days when a trailer was just a simple marketing tool for a movie? Now, you need a marketing tool for your marketing tool. Or, as Terry Crews says in this near pointless micro-teaser for "The Expendables 2," "You know that you've got to have a trailer for the trailer now, son." 

You do? It's a sad state of tentpole marketing that it's come to this, but the teaser of the teaser is becoming an increasingly popular promotion method for tentpoles if only because it allows the studio to slice and dice a little more. But in the end, what does it really serve? Are the fans sated? Surely, we're at fault for even paying attention here because the best method is to just ignore and flip the channel, but let's not kid ourselves too much. We are all complicit in movie marketing by simply posting posters, trailers, photos, etc. But this feels like another level, and by another level, we mean one below the sufarce in the same drain pipes that feces flows through. Oh and here's two new 'Expendables 2' photos too!  Excuse me while I shoot myself... [HeyUGuys/AllMoviePhoto]

Expendables 2

This article is related to: The Expendables 2, Terry Crews


The Playlist

The obsessives' guide to contemporary cinema via film discussion, news, reviews, features, nostalgia, movie music, soundtracks, DVDs and more.


E-Mail Updates