The Reeler hears that top-level IFC brass sent out an e-mail Thursday promising a comp lunch to its addressees who attend today's noon showing of Me and You and Everyone We Know.

Yes, they have learned as we all have: Despite a new theater, industry hype, a critically acclaimed film and a little award called the Camera d'Or, there's nothing like free pub food to put asses in the seats.

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IFC Center, Part II: Yellow auteurs, "Incredible Foresight"
IFC Center: Free Test Drive