'Thumbsucker' Markets Powerful Performances, Naked People

So—you are Sony Pictures Classics. Your upcoming film Thumbsucker has earned critical raves from around the country. The film represents Mike Mills' auspicious feature directing debut and boasts an ensemble cast including Vince Vaughn, Keanu Reeves, Tilda Swinton, Benjamin Bratt and the nuanced, perpetually tortured Vincent D'Onofrio in one of the finest performances of his career.

You have Sundance buzz behind you and the promotional machine warming up for Thumbsucker's Sept. 16 release. Everything is looking good! All signs are go! And with all this indie cred at your back, how do you plan to attack the market? Duh, how the fuck else: You are going to run Web ads (right) featuring the film's jailbait characters in various stages of undress.

Because we all know that sensitive films about teenagers in crisis do not get by on accolades alone—you must, must have Kelli Garner's ass in there somewhere.





Comments

This is a response to the attack on Sony Pictures Classics' web ads for Thumbsucker. First of all, what is this person talking about?? The movie is about the awkwardness of coming of age, and this picture seems to depict secual ambiguity and prepubescent awkwardness. Secondly, this is a tiny fragment of the marketing material for the film. Why not look at other images before placing blame and making judgement? If you look at the other images used by SPC you might find that it's actually an unusual marketing campaign, and these web ads are a mere shard of the rest of the publicity for Thumbsucker.


Gimme a break, Isabel Mack. This is one of the most transparently desperate marketing campaigns shifts since GRIZZLY MAN ads began featuring a smiling, goofy, Yogi-esque bear a couple weeks ago to lure in the Penguin spillover crowd. Reeler is 100 percent right, especially having seen the film. The scantily clad girls in the photos there are barely in the film...to make THUMBSUCKER into another Larry Clark jailbait movie is misleading and also courting the lowest common denominator. But whatever, it's so obvious that to even have to defend it is pathetic. By the way, I've seen the movie, and who cares because it fucking sucks anyway.



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