(Photo: Brian Brooks / indieWIRE)

IndieWIRE's Eugene Hernandez has the early-morning scoop that Wellspring's theatrical distribution chief Ryan Werner is packing up his desk for a move to IFC Films. Werner (right) will replace Ron Tsuruda and Nevette Previd as the imprint's vice-president of marketing—"overseeing the development and implementation of media strategies for all the company’s slate of film properties in addition to developing poster/trailer campaigns and strategic promotional efforts," according to a statement obtained by indieWIRE.

Werner spent a little over a year-and-a-half with Wellspring, handling some of that period's bigger indies such as Tarnation and last summer's The Beat That My Heart Skipped; the guy definitely knows what he is doing. Nevertheless, it seems to me the last thing IFC needs is a better marketer when its recent films have been consistently… well, disappointing (as noted previously, I liked Me and You and Everyone We Know's poster way more than I liked the actual movie, but fine, fine—that is just me), but maybe a sharp cookie like Werner will make all the difference for Euro-marginalia like The Edukators.

Either way, as always, The Reeler wishes everyone involved happy settling, good luck and a better per-screen average than The Baxter's $797. I mean, obviously, that number has "bad trailer" written all over it.