As predicted, Jennifer’s Body opened soft at the boxoffice. Fox marketed a horror movie aimed at men, who like Megan Fox. Twentieth Century Fox hung the marketing on the Transformers star, but girls don’t want to see her. The studio failed to get women to watch Karyn Kusama and Diablo Cody’s angry feminist movie. Thus Jennifer’s Body is a classic tweener: neither a horror thriller for men, nor a coming-of-age horror-comedy for women. (It didn’t earn strong reviews.) If Searchlight had marketed it, they might have been able to target the right smart crowd. (At a low-end cost of $16 million, the movie should come out ahead in any case.)

|Share

by Anne Thompson, posted to Box Office, Fall, Genres, Comedy, Horror, Marketing, Studios, Twentieth Century Fox, Writers, Diablo Cody on September 19, 2009 at 2:03pm PDT | Permalink | Comments (11)