It’s hard to resist the lure of a new Twilight Saga: New Moon clip. The marketing folks at Summit are trying to turn Taylor Lautner into the next Rob Pattinson. He’s the new romantic interest for depressed Bella (Kristen Stewart) while her vampire lover has fled the scene (to save her life, natch). Well, while Lautner worked out like crazy to give himself some physical heft for his role as a werewolf, and has developed a following—he’s no Pattinson. The sequel opens November 19.
by Anne Thompson, posted to Franchises, Twilight, Genres, Romance, Thriller, Independents, Summit, Marketing, Video on October 20, 2009 at 10:32am PDT | Permalink | Comments (8)
Anne Thompson does more than just break news; she provides an insider’s clear-eyed analysis of a business that defines culture at home and abroad.
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