Media Watch: New Nook Debuts, Glamourous “Likes” to Advertisers, Couric on A Very Gaga Thanksgiving

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by Maggie Lange
November 4, 2011 11:00 AM
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On Thanksgiving Day, ABC will host a spectacle that will surely rival the wildness of any turkeys or family drama: A Very Gaga Thanksgiving. The show will feature performances from the singer, a one-on-one interview with Katie Couric, appearances from Tony Bennett and chef Art Smith.

- By connecting their Facebook and 2D barcodes, Glamour magazine helped its advertisers to gain over 50,000 likes on the social network. Over 100,000 of their readers responded to this innovating integration of print and web by activating the “Social SnapTags,” which involved scanning the code with an app, signing up for deals and sweepstakes, or sharing the offer.

- Barnes and Noble will launch its latest rival to Amazon’s Kindle Fire: a new Nook Tablet. TechCrunch reports that while the new Nook looks similar to the old Nook Color, the new version is speedier, with more memory, a WiFi radio, and will be available on November 16 for a cool price of $249, $50 more than the Kindle Fire. [Via MediaBistro]

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