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TV Watch: Betty Is Back With a Vengeance in New 'Mad Men' Teaser

Thompson on Hollywood By Maggie Lange | Thompson on Hollywood February 22, 2012 at 12:23PM

Filling out their "Mad Men Is Back" campaign, AMC launched a "Betty Is Back" teaser. In just thirty seconds, the spot highlights moments of Betty's pearl-clutching, martini-swilling, child-slapping, cigarette-puffing style.
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Betty Rome

Filling out their "Mad Men Is Back" campaign, AMC launched a "Betty Is Back" teaser. In just thirty seconds, the spot highlights moments of Betty's pearl-clutching, martini-swilling, child-slapping, cigarette-puffing style. 

In the past few weeks, AMC has launched "Don is Back," "Peggy is Back," and "Mad Men is Back" - a series of little appetizers to prepare us for the drama, drinking, and debauchery of the upcoming season - all posted below.

After a long delay caused by a dispute between AMC and "Mad Men" creator Matthew Weiner about changes proposed by the network that would shorten episodes by two minutes to allow for more ads and cut the show's budget, "Mad Men" Season 5 will premiere on March 25, 2012.  Mark your calendars!

This article is related to: Television, AMC, Mad Men, Jon Hamm, January Jones


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Thompson on Hollywood

Born and raised in Manhattan, Anne Thompson grew up going to the Thalia and The New Yorker and wound up at grad Cinema Studies at NYU. She worked at United Artists and Film Comment before heading west as that magazine's west coast editor. She wrote for the LA Weekly, Sight and Sound, Empire, The New York Times and Entertainment Weekly before serving as West Coast Editor of Premiere. She wrote for The Washington Post, The London Observer, Wired, More, and Vanity Fair, and did staff stints at The Hollywood Reporter and Variety. She eventually took her blog Thompson on Hollywood to Indiewire. She taught film criticism at USC Critical Studies, and continues to host the fall semester of “Sneak Previews” for UCLA Extension.