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Robert Rodriguez and the 4th Dimension: Aromascope

Thompson on Hollywood By Maggie Lange | Thompson on Hollywood June 26, 2011 at 12:38PM

Didn't they used to call it Smell-O-Vision? Dimension Films plans to add a revolutionary dimension to Spy Kids: All the Time in the World: smell. Calling the addition of olfactory senses 4-D, director Robert Rodriguez wants audiences to rub special cards they'll get with their tickets. They can rub corresponding numbers to release whatever action-related odor at the right moment. Rodriguez gets credit for helping to revive 3-D and now, might bring back an extra dimension to the filmgoing.
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Thompson on Hollywood

Didn't they used to call it Smell-O-Vision? Dimension Films plans to add a revolutionary dimension to Spy Kids: All the Time in the World: smell. Calling the addition of olfactory senses 4-D, director Robert Rodriguez wants audiences to rub special cards they'll get with their tickets. They can rub corresponding numbers to release whatever action-related odor at the right moment. Rodriguez gets credit for helping to revive 3-D and now, might bring back an extra dimension to the filmgoing.

This article is related to: Directors, Genres, Independents, Box Office, Exhibition, Action, Weinsteins


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Born and raised in Manhattan, Anne Thompson grew up going to the Thalia and The New Yorker and wound up at grad Cinema Studies at NYU. She worked at United Artists and Film Comment before heading west as that magazine's west coast editor. She wrote for the LA Weekly, Sight and Sound, Empire, The New York Times and Entertainment Weekly before serving as West Coast Editor of Premiere. She wrote for The Washington Post, The London Observer, Wired, More, and Vanity Fair, and did staff stints at The Hollywood Reporter and Variety. She eventually took her blog Thompson on Hollywood to Indiewire. She taught film criticism at USC Critical Studies, and continues to host the fall semester of “Sneak Previews” for UCLA Extension.