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Robert Rodriguez and the 4th Dimension: Aromascope

Thompson on Hollywood By Maggie Lange | Thompson on Hollywood June 26, 2011 at 12:38PM

Didn't they used to call it Smell-O-Vision? Dimension Films plans to add a revolutionary dimension to Spy Kids: All the Time in the World: smell. Calling the addition of olfactory senses 4-D, director Robert Rodriguez wants audiences to rub special cards they'll get with their tickets. They can rub corresponding numbers to release whatever action-related odor at the right moment. Rodriguez gets credit for helping to revive 3-D and now, might bring back an extra dimension to the filmgoing.
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Thompson on Hollywood

Didn't they used to call it Smell-O-Vision? Dimension Films plans to add a revolutionary dimension to Spy Kids: All the Time in the World: smell. Calling the addition of olfactory senses 4-D, director Robert Rodriguez wants audiences to rub special cards they'll get with their tickets. They can rub corresponding numbers to release whatever action-related odor at the right moment. Rodriguez gets credit for helping to revive 3-D and now, might bring back an extra dimension to the filmgoing.

This article is related to: Directors, Genres, Independents, Box Office, Exhibition, Action, Weinsteins


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