Robert Rodriguez and the 4th Dimension: Aromascope

by Maggie Lange
June 26, 2011 12:38 PM
1 Comment
  • |

Thompson on Hollywood
Didn't they used to call it Smell-O-Vision? Dimension Films plans to add a revolutionary dimension to Spy Kids: All the Time in the World: smell. Calling the addition of olfactory senses 4-D, director Robert Rodriguez wants audiences to rub special cards they'll get with their tickets. They can rub corresponding numbers to release whatever action-related odor at the right moment. Rodriguez gets credit for helping to revive 3-D and now, might bring back an extra dimension to the filmgoing.

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1 Comment

  • DavidC | June 27, 2011 8:40 AMReply

    John Waters used Scratch-n-Sniff cards for "Polyester" in 1981 -- called it Odorama.

    See also: http://www.engadget.com/2011/06/17/scent-generator-threatens-to-waft-odorama-into-the-21st-century/

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