After the MPAA released its latest figures Wednesday, in a conference call acting chief Bob Pisano and National Association of Theater Owners chief John Fithian tried to make the best of a bad situation. As usual, the MPAA blamed piracy on declining admissions (down 5% to 1.3 billion in 2010), while both hailed premium digital 3-D revenues and the continued expansion of 3-D screens and production. Sure, with 25 films released in 3-D in 2010, up from 20 in 2009, 3-D has temporarily staved off disaster at the box office. But despite Fithian's insistence that revenues are what count, a downward slide on admissions is not a good thing.
- By Anne Thompson and Anthony D'Alessandro
- February 24, 2011 11:38 AM
- 10 Comments