Click to Skip Ad
Closing in...
Gaspar Noé's List of 10 Favorite Films Makes Perfect, Terrifying Sense Gaspar Noé's List of 10 Favorite Films Makes Perfect, Terrifying Sense Jon Hamm Wants You to Know There's Hope for Don Draper After 'Mad Men' Jon Hamm Wants You to Know There's Hope for Don Draper After 'Mad Men' Women Fight Back at Cannes, From Megan Ellison to Emily Blunt Women Fight Back at Cannes, From Megan Ellison to Emily Blunt Of Time & Life: How 'Mad Men' Remade Television Of Time & Life: How 'Mad Men' Remade Television Nikki Finke Returns Nikki Finke Returns Cannes Goes Crazy for Jeremy Saulnier's Gruesome Neo-Nazis vs. Punks Horror 'Green Room' Cannes Goes Crazy for Jeremy Saulnier's Gruesome Neo-Nazis vs. Punks Horror 'Green Room' Cannes Festival Is Dominated by Two Hollywood Masters Cannes Festival Is Dominated by Two Hollywood Masters Top Ten Takeaways: Sequels Rule as Women Boost 'Pitch Perfect 2,' 'Mad Max: Fury Road' Also Strong Top Ten Takeaways: Sequels Rule as Women Boost 'Pitch Perfect 2,' 'Mad Max: Fury Road' Also Strong Cannes: Directors from Fincher to Scorsese Revisit Truffaut's Famous Interview with Hitchcock Cannes: Directors from Fincher to Scorsese Revisit Truffaut's Famous Interview with Hitchcock 'Pitch Perfect 2' Outperforms 'Mad Max: Fury Road'; 'Ultron' Is Now Top 2015 Release 'Pitch Perfect 2' Outperforms 'Mad Max: Fury Road'; 'Ultron' Is Now Top 2015 Release Kristen Stewart Re-Teams with Her 'Sils Maria' Director for Ghost Story Set in Fashion World Kristen Stewart Re-Teams with Her 'Sils Maria' Director for Ghost Story Set in Fashion World Watch: Netflix's Ted Sarandos Heckled at Cannes, Gets Weinstein on His Feet During Heated Debate (VIDEO) Watch: Netflix's Ted Sarandos Heckled at Cannes, Gets Weinstein on His Feet During Heated Debate (VIDEO) George Miller and DP John Seale Go Inside 'Mad Max: Fury Road': "It Was Like Being in a Video Game" George Miller and DP John Seale Go Inside 'Mad Max: Fury Road': "It Was Like Being in a Video Game" Natalie Portman's Passion Project 'Tale of Love and Darkness' Splits Cannes Critics Natalie Portman's Passion Project 'Tale of Love and Darkness' Splits Cannes Critics Cannes: 'Dogtooth' Director Yorgos Lanthimos Scores with Surreal, Macabre 'The Lobster' (Review and Roundup) Cannes: 'Dogtooth' Director Yorgos Lanthimos Scores with Surreal, Macabre 'The Lobster' (Review and Roundup) Weinstein Co. Offers Strong Slate at Cannes Weinstein Co. Offers Strong Slate at Cannes 'Mad Max: Fury Road' Auteur George Miller Does It His Way, No Matter How Long It Takes 'Mad Max: Fury Road' Auteur George Miller Does It His Way, No Matter How Long It Takes The Top 20 Episodes of 'Mad Men' The Top 20 Episodes of 'Mad Men' How the 'Mad Max: Fury Road' Score Paid Homage to Hitchcock's 'Vertigo' How the 'Mad Max: Fury Road' Score Paid Homage to Hitchcock's 'Vertigo' Why Kevin Costner Paid for 'Black or White' (New Trailer, Sneak Preview Q & A) Why Kevin Costner Paid for 'Black or White' (New Trailer, Sneak Preview Q & A)

Anderson's 'Moonrise Kingdom' Characters Reveal Themselves in Multi-Site Scavenger Hunt

Thompson on Hollywood By Sophia Savage | Thompson on Hollywood April 17, 2012 at 7:05PM

One recent marketing trend involves luring potential moviegoers into engaging with your product via interactive engagement. Call it marketing via scavenger hunt.
0

One recent marketing trend involves luring potential moviegoers into engaging with your product via interactive engagement. Call it marketing via scavenger hunt. Focus Features wants folks to get acquainted with characters from Wes Anderson's "Moonrise Kingdom" (May 25) by making Anderson-loving procrastinators navigate through seven different sites (Circles of Hell?) for all of the interactive character posters: "Captain Sharp"; "The Bishops"; "Social Services" (Tilda Swinton, pictured above); "Sam"; "Cousin Ben"; "Suzy" and "Scout Master Ward" (Edward Norton; below).

"Moonrise Kingdom" will open Cannes on May 16. Here's the trailer.

Scout Master Ward, Moonrise Kingdom
focus features

This article is related to: Media, Marketing, News, News, Moonrise Kingdom, Wes Anderson


E-Mail Updates






Festivals on TOH