One recent marketing trend involves luring potential moviegoers into engaging with your product via interactive engagement. Call it marketing via scavenger hunt. Focus Features wants folks to get acquainted with characters from Wes Anderson's "Moonrise Kingdom" (May 25) by making Anderson-loving procrastinators navigate through seven different sites (Circles of Hell?) for all of the interactive character posters: "Captain Sharp"; "The Bishops"; "Social Services" (Tilda Swinton, pictured above); "Sam"; "Cousin Ben"; "Suzy" and "Scout Master Ward" (Edward Norton; below).

"Moonrise Kingdom" will open Cannes on May 16. Here's the trailer.

Scout Master Ward, Moonrise Kingdom
focus features