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Anderson's 'Moonrise Kingdom' Characters Reveal Themselves in Multi-Site Scavenger Hunt

Thompson on Hollywood By Sophia Savage | Thompson on Hollywood April 17, 2012 at 7:05PM

One recent marketing trend involves luring potential moviegoers into engaging with your product via interactive engagement. Call it marketing via scavenger hunt.
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One recent marketing trend involves luring potential moviegoers into engaging with your product via interactive engagement. Call it marketing via scavenger hunt. Focus Features wants folks to get acquainted with characters from Wes Anderson's "Moonrise Kingdom" (May 25) by making Anderson-loving procrastinators navigate through seven different sites (Circles of Hell?) for all of the interactive character posters: "Captain Sharp"; "The Bishops"; "Social Services" (Tilda Swinton, pictured above); "Sam"; "Cousin Ben"; "Suzy" and "Scout Master Ward" (Edward Norton; below).

"Moonrise Kingdom" will open Cannes on May 16. Here's the trailer.

Scout Master Ward, Moonrise Kingdom
focus features

This article is related to: Media, Marketing, News, News, Moonrise Kingdom, Wes Anderson


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Born and raised in Manhattan, Anne Thompson grew up going to the Thalia and The New Yorker and wound up at grad Cinema Studies at NYU. She worked at United Artists and Film Comment before heading west as that magazine's west coast editor. She wrote for the LA Weekly, Sight and Sound, Empire, The New York Times and Entertainment Weekly before serving as West Coast Editor of Premiere. She wrote for The Washington Post, The London Observer, Wired, More, and Vanity Fair, and did staff stints at The Hollywood Reporter and Variety. She eventually took her blog Thompson on Hollywood to Indiewire. She taught film criticism at USC Critical Studies, and continues to host the fall semester of “Sneak Previews” for UCLA Extension.