«
»
-
Boston's Best Dennis Lehane Adapts Beach-Bum ... -
Cannes Fest Diary: Le Weekend, from Compelling ... -
Interview: Brit Marling Writes and Toplines ... -
Review: Rama Burshtein's Luminous 'Fill the ... -
Cannes Review: Douglas and Damon Shine in ...
-
Cannes Review: James Franco's 'As I Lay ... -
Cannes Film Fest Diary 3: Seduced by 'The ... -
Three Weddings Before a Bunch of Funerals: ... -
Cannes: Asghar Farhadi Talks Fest Favorite ... -
Cannes First Look: Paul Haggis Talks 'Third ...
-
Cannes Review: 'Inside Llewyn Davis' Is Vintage ... -
Arthouse Audit: 'Frances Ha' Debuts Strong ... -
Weekend Box Office Top Ten Is Strong, Led ... -
ACLU to 'Modern Family': Let Cam and Mitch ... -
Cannes: Coens Make A Splash with 'Inside ...
Cannes Fest Diary 2: Dull Coppola, Brilliant ...
Cannes Interview: David Lowery Talks 'Ain't ...
Talking 'Star Trek Into Darkness' VFX
Weinstein Co. Green Lights 'Crouching Tiger ...
Cannes Exclusive! Jim Mickle Talks Smart ...
Cannes Review: Coppola's 'The Bling Ring ...
Cannes Interview: Ryan Coogler Talks Honoring ...
How 'Iron Man 3' and 'Django Unchained' Played ...
Bradley Cooper Is New Model Smart Star
Q & A: How Willimon Runs Fincher's 'House ...Anderson's 'Moonrise Kingdom' Characters Reveal Themselves in Multi-Site Scavenger Hunt
One recent marketing trend involves luring potential moviegoers into engaging with your product via interactive engagement. Call it marketing via scavenger hunt. Focus Features wants folks to get acquainted with characters from Wes Anderson's "Moonrise Kingdom" (May 25) by making Anderson-loving procrastinators navigate through seven different sites (Circles of Hell?) for all of the interactive character posters: "Captain Sharp"; "The Bishops"; "Social Services" (Tilda Swinton, pictured above); "Sam"; "Cousin Ben"; "Suzy" and "Scout Master Ward" (Edward Norton; below).
"Moonrise Kingdom" will open Cannes on May 16. Here's the trailer.
focus features
0 Comments