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Academy Hires Jasmine Madatian To Supervise Publicity

Photo of Anne Thompson By Anne Thompson | Thompson on Hollywood June 19, 2012 at 4:56PM

The Academy of Motion Picture Arts and Sciences is bringing in publicity veteran Jasmine Madatian to replace Leslie Unger, who oversaw the massive media coverage of the Oscars until her resignation last November. What you need in that job is a powerfully organized and experienced traffic cop. Madatian is just that--during her stints in publicity and promotion at Disney, Paramount and Fox she was always a fiercely controlling, detail-oriented publicist, the kind of person who inspires both fear and respect.
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Jasmine Madatian
Jasmine Madatian


The Academy of Motion Picture Arts and Sciences is bringing in publicity veteran Jasmine Madatian to replace Leslie Unger, who oversaw the massive media coverage of the Oscars until her resignation last November. What you need in that job is a powerfully organized and experienced traffic cop. Madatian is just that--during her stints in publicity and promotion at Disney, Paramount and Fox she was always a fiercely controlling, detail-oriented publicist, the kind of person who inspires both fear and respect.

New Academy CEO Dawn Hudson, as she changes this hide-bound institution, has let go of many people with much institutional memory--including Unger. Hudson is also adding more bodies to the communications department. One-time New Line exec Christina Kounelias, the Academy's Chief Marketing Officer, brought in Madatian as Managing Director, Communications:

Madatian will oversee all of the Academy's publicity and corporate communications campaigns, including the Academy Awards®, as well as outreach for the organization's year-round programming, education, preservation and other key initiatives.

She will start July 30 after finishing up the "Safety Not Guaranteed" campaign for FilmDistrict.
 

This article is related to: Oscars, Academy Awards, Awards, Awards


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Thompson on Hollywood

Born and raised in Manhattan, Anne Thompson grew up going to the Thalia and The New Yorker and wound up at grad Cinema Studies at NYU. She worked at United Artists and Film Comment before heading west as that magazine's west coast editor. She wrote for the LA Weekly, Sight and Sound, Empire, The New York Times and Entertainment Weekly before serving as West Coast Editor of Premiere. She wrote for The Washington Post, The London Observer, Wired, More, and Vanity Fair, and did staff stints at The Hollywood Reporter and Variety. She eventually took her blog Thompson on Hollywood to Indiewire. She taught film criticism at USC Critical Studies, and continues to host the fall semester of “Sneak Previews” for UCLA Extension.