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Academy Tightens Some Oscar Campaign Rules, Allows More Direct Marketing to Members

Awards
by Anne Thompson
July 25, 2012 1:34 PM
1 Comment
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After the announcement of nominations on January 15, 2013, and until the final polls close (February 19, 2013), Academy members may be invited to up to four screenings of a nominated film that are preceded or followed by filmmaker Q&As or other such participation. A fifth such event in the United Kingdom will be permitted.  All participants must be nominated or have been eligible for nomination.  No screening event may include a reception or otherwise offer complimentary food or beverages. These limitations do not apply to screenings held by the Academy, guilds or similar organizations.

The regulations also now stipulate that members may receive the film both on DVD and as a digital download.

Additionally, each week, members may be sent only one piece of mail and one email per film company.  The rules maintain the prohibition on sending members links to websites that promote a film using audio, video, or other multimedia elements, but may include links to the videos in the “Academy Conversations” series on Oscars.org.

The Academy has augmented its existing ban on film companies using third parties to distribute materials that they would be prohibited from sending directly. The regulation now specifies that film companies may not have a publication use its subscriber lists to send stand alone materials to members, except in connection with the distribution of the publication itself.  This amendment does not affect a company’s ability to place their usual promotional materials in trade publications.

Similarly, while guilds and other awards organizations may hold non-screening events after the nominations announcement, this rule now specifies that film companies may not use such occasions as opportunities to sponsor promotional events that would otherwise violate Academy regulations.

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More: Academy Awards, Oscars, Awards, Awards

1 Comment

  • gary | July 27, 2012 6:54 PMReply

    It states "The rules maintain the prohibition on sending members links to websites that promote a film using audio, video, or other multimedia elements."

    But can they be send a commercially released DVD that happens to have extras on it? For some smaller companies this wold be more cost efficient than making Academy screeners.

    And the horrible anti-piracy watermarks that ruin watching many films would not be required since the film is already in the home market.

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