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Academy Unveils Dull New Oscar Poster

Photo of Anne Thompson By Anne Thompson | Thompson on Hollywood December 28, 2011 at 9:20AM

The Academy has unveiled a rather unimaginative poster for the 84th Academy Awards with the tagline: "Celebrate the movies in all of us."
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Oscar Poster

The Academy has unveiled a rather unimaginative poster for the 84th Academy Awards with the tagline: "Celebrate the movies in all of us." On the poster, the iconic Oscar statuette is surrounded by images from Oscar-winners representing eight decades, including "Gone with the Wind" (1939), "Casablanca" (1943), "The Sound of Music" (1965), "The Godfather" (1972), "Driving Miss Daisy" (1989), "Forrest Gump" (1994) and "Gladiator" (2000). Only "Giant" (1956) did not win Best Picture; George Stevens won Best Director.

While the Oscars are Hollywood's ultimate marketing tool, this poster, designed by veteran ad art creator Anthony Goldschmidt and Blood&Chocolate's Mark and Karen Crawford, is a tad too obvious. "Whether it's a first date or a holiday gathering with friends or family, movies are a big part of our memory," said Academy President Tom Sherak. "The Academy Awards not only honor the excellence of these movies, but also celebrate what they mean to us as a culture and to each of us individually."

The poster is available to global theaters and downloadable on the Academy's website. An Oscar trailer will start screening on January 6.

This article is related to: Awards, Awards, Oscars


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Thompson on Hollywood

Born and raised in Manhattan, Anne Thompson grew up going to the Thalia and The New Yorker and wound up at grad Cinema Studies at NYU. She worked at United Artists and Film Comment before heading west as that magazine's west coast editor. She wrote for the LA Weekly, Sight and Sound, Empire, The New York Times and Entertainment Weekly before serving as West Coast Editor of Premiere. She wrote for The Washington Post, The London Observer, Wired, More, and Vanity Fair, and did staff stints at The Hollywood Reporter and Variety. She eventually took her blog Thompson on Hollywood to Indiewire. She taught film criticism at USC Critical Studies, and continues to host the fall semester of “Sneak Previews” for UCLA Extension.