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Studios Go Gigantor at Comic-Con: 'Pacific Rim,' 'Godzilla,' 'Man of Steel,' 'The Hobbit'

Festivals

The studios have boxed themselves into a corner. Because you can't just keep piling money into VFX to lure audiences to theaters, as their current (failing) tentpole strategy attests. And digital 3-D isn't exactly an event anymore--both "The Amazing Spider-Man" and "Ice Age 4" saw lackluster 3-D performance.

By Anne Thompson
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July 17, 2012 4:29 PM
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