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SXSW Opens with Raucous 'The Incredible Burt Wonderstone'

Festivals

The SXSW Film Festival's opening night has been the terrain of celebrity-infused audience-pleasers from "Kick-Ass" to "The Cabin In the Woods" and this year played to a seemingly winning formula. Friday evening, Jim Carrey, Steve Carell and Olivia Wilde took to the stage at the Paramount Theater in the heart of Austin to introduce "The Incredible Burt Wonderstone" to a packed and rowdy audience that SXSW seems to breed and studios (and their smaller brethren) eat up. If spontaneous hollers and boisterous guffaws can pass as a barely scientific poll for how a film played, then "The Incredible Burt Wonderstone" appeared to be a hit. Brass at New Line, indeed, received what past openers have found here -- a raucous crowd.

By Brian Brooks
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March 9, 2013 12:51 AM
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Interviews

SXSW opener “The Incredible Burt Wonderstone” -- which even Steve Carrell admits “won’t be changing any lives” -- did give Olivia Wilde a chance to get in touch with her “inner Lucy.” What? She pulls a football out from under Jim Carrey? No, she has to act awkward and ungainly and do “my tiny homage to Lucille Ball, who I grew up watching obsessively.”

By John Anderson
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March 6, 2013 12:46 PM
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Festivals

The South by Southwest Film Conference and Festival will open with the world premiere of “The Incredible Burt Wonderstone,” starring funnymen Steve Carell, Steve Buscemi and Jim Carrey. The festival is celebrating its 20th anniversary March 8-16 in Austin, Texas.