With theatrical box office more important than ever, the studios have gone back to a tried-and-true method of building word-of-mouth for movies they believe in--sneak previews. Disney has sneaked "War Horse" twice now, and Paramount threw "Young Adult" into key markets as well. Saturday, Twentieth Century Fox booked Cameron Crowe's bid to escape movie jail, "We Bought a Zoo," on 800 screens nationwide in advance of its December 23 release. I checked out the movie at L.A.'s Arclight.
- By Anne Thompson
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- November 27, 2011 2:53 PM
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- 5 Comments
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It is articles like this that make me think the first thought out of some people's heads is
Love reading your stuff Anne! Honest, funny...there should be a documentary on the accommodations
I still havenât seen the first Star Trek of 2009, so I havenât been compelled to go see this one