Paranormal Activity 2 outperformed expectations with a jaw-dropping $41.5 million estimated opening weekend, thanks to Paramount's innovative interactive marketing campaign (see spot below). The studio held the top two spots with the horror sequel and Jackass 3D, Anthony D'Alessandro reports. In fact, with less product clogging multiplexes, films with strong WOM are holding better than ever, from Secretariat to The Social Network. (Here's IW's indie b.o. report.)Paranormal Activity 2 conjured up masses of moviegoers this weekend: the Paramount horror-thriller howled a hearty $41.5 million at 3,216 sites, a marvelous opening that outstrips the $30-million bows of several Saw chapters and marks a record for a horror film, outstripping the $40.6 million minted by 2009’sFriday the 13th reboot. Overseas, the sequel also pulled in $22 million in 21 territories. As anticipated heading into the weekend, Paramount delivered a double whammy, as it grabbed the No. 2 spot with holdover Jackass 3D, firing up a solid $21.6 million, off 57% -- a typical drop for guy fare.
- By Anthony D'Alessandro
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- October 24, 2010 4:20 AM
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- 2 Comments
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No, I was simply trying to describe what I found to be an ugly pallet. I don't have contempt
Great review, but the rhinestone business is in Austria, not Australia.
Documentation for this weird fact can be found in the published diaries by