The SXSW Film Festival's opening night has been the terrain of celebrity-infused audience-pleasers from "Kick-Ass" to "The Cabin In the Woods" and this year played to a seemingly winning formula. Friday evening, Jim Carrey, Steve Carell and Olivia Wilde took to the stage at the Paramount Theater in the heart of Austin to introduce "The Incredible Burt Wonderstone" to a packed and rowdy audience that SXSW seems to breed and studios (and their smaller brethren) eat up. If spontaneous hollers and boisterous guffaws can pass as a barely scientific poll for how a film played, then "The Incredible Burt Wonderstone" appeared to be a hit. Brass at New Line, indeed, received what past openers have found here -- a raucous crowd.
- By Brian Brooks
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- March 9, 2013 12:51 AM
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- 0 Comments
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