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AFM: 'Hot Flashes' 'Bridesmaids' Of a Certain Age?

Photo of Beth Hanna By Beth Hanna | Thompson on Hollywood November 2, 2012 at 12:02PM

The older demo is starting to look appealing. "The Hot Flashes," starring Brooke Shields, Darryl Hannah, Virginia Madsen, Wanda Sykes and Camryn Manheim, screens at AFM on November 3. The film seems to be aiming for a middle-aged "Bridesmaids" vibe, and follows a group of five Texan women who start up a basketball team in order to beat the local girls' high school team and raise money for breast cancer.
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"The Hot Flashes"
"The Hot Flashes"

Clearly, filmmakers are chasing the older demo. "The Hot Flashes," starring Brooke Shields, Darryl Hannah, Virginia Madsen, Wanda Sykes and Camryn Manheim, screens at AFM on November 3. The film seems to be aiming for a middle-aged "Bridesmaids" vibe, and follows a group of five Texan women who start up a basketball team in order to beat the local girls' high school team and raise money for breast cancer.

The film is written by Brad Hennig and directed by Oscar-nominated director Susan Seidelman ("Desperately Seeking Susan"). 

The "hilarity" of older women vs. younger women is already tired, as is the commercialization of breast cancer (the women's uniforms are bright pink). There's a good amount of talent on board this project, but the concept seems off. Can't women over 40 have an intelligent comedy made about them, that doesn't go straight for the menopausal jugular? Of course back in 1996 Hugh Wilson's "The First Wives Club," tapped into women's anger to the tune of $181 million worldwide (Goldie Hawn, Diane Keaton and Bette Midler didn't hurt) as did 1995 crossover hit "Waiting to Exhale" ($81 million worldwide), which starred Angela Bassett and Whitney Houston.

We'll see when a trailer arrives.

This article is related to: News, AFM , Susan Seidelman, Virginia Madsen, Brooke Shields


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Thompson on Hollywood

Born and raised in Manhattan, Anne Thompson grew up going to the Thalia and The New Yorker and wound up at grad Cinema Studies at NYU. She worked at United Artists and Film Comment before heading west as that magazine's west coast editor. She wrote for the LA Weekly, Sight and Sound, Empire, The New York Times and Entertainment Weekly before serving as West Coast Editor of Premiere. She wrote for The Washington Post, The London Observer, Wired, More, and Vanity Fair, and did staff stints at The Hollywood Reporter and Variety. She eventually took her blog Thompson on Hollywood to Indiewire. She taught film criticism at USC Critical Studies, and continues to host the fall semester of “Sneak Previews” for UCLA Extension.