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Against Gendered Culture

Thompson on Hollywood By Carrie Rickey | Thompson on Hollywood April 3, 2012 at 12:09PM

Why are books and movies tagged pink or blue, like babies in a 1950s nursery?
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against gendered culture

Why are books and movies tagged pink or blue, like babies in a 1950s nursery?

“Equality is to sexual politics what the classless society is to Marxist theory: The hypothesis that solves the problem,” observed Phyllis Rose in "Parallel Lives," her perceptive study of five Victorian marriages. In other words, gender parity was and is an elusive ideal.

How do we achieve that ideal when movies and books are tagged with blue or pink ribbons, like newborns in a 1950s nursery? How do we achieve it when the movies and books with the blue ribbons are greeted as “important” or “literary” and the ones with the pink posters and covers signal “fluff,” even when they are about the same issues?

This article is related to: Guest Blogger, Franchises, Women in Film, Genres, Books, Media, Studios


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Thompson on Hollywood

Born and raised in Manhattan, Anne Thompson grew up going to the Thalia and The New Yorker and wound up at grad Cinema Studies at NYU. She worked at United Artists and Film Comment before heading west as that magazine's west coast editor. She wrote for the LA Weekly, Sight and Sound, Empire, The New York Times and Entertainment Weekly before serving as West Coast Editor of Premiere. She wrote for The Washington Post, The London Observer, Wired, More, and Vanity Fair, and did staff stints at The Hollywood Reporter and Variety. She eventually took her blog Thompson on Hollywood to Indiewire. She taught film criticism at USC Critical Studies, and continues to host the fall semester of “Sneak Previews” for UCLA Extension.