Taking the DIY model to max, Franny Armstrong, the intrepid director of the super-smart UK eco-doc The Age of Stupid (which airs on the Discovery Channel April 17) knocked out a bit of software called Indie Screenings, which allowed anyone anywhere to organize their own screening of her doc. 1402 screenings were organized in six months, earning more than 110,000 pounds for their crowd-funders and more again for the screening organizers, writes Armstrong in one of her emails.
Armstrong hooked up with the folks at Britdoc to make the software available to other filmmakers via the features eight change-the-world films (recent SXSW hit Erasing David is among them), with more to come, she explains:
It's a simple concept: you buy a license (set according to whether you're eg a school in India or a multinational corporation in DC) from the website, hire or borrow some projection equipment, invite your pals and neighbours round to your scout hut, canal boat or museum, charge them for tickets (or not, as you prefer), cry or laugh at the brilliant film, make loads of new friends, maybe start a new campaign cos you're all so inspired - and keep all the profits for your own campaign or pocket. What's not to love?...(if you're a filmmaker with a cracking film, pls contact firstname.lastname@example.org).