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Alamo Drafthouse Adds Branding Officer

Photo of Anne Thompson By Anne Thompson | Thompson on Hollywood June 11, 2014 at 1:55PM

When you have a brand to sell, then sell the hell out of it. CEO Tim League is adding a Chief Brand Officer to his burgeoning Alamo Drafthouse exhibition and distribution enterprise. Branding veteran Christian Parkes is joining the Alamo Drafthouse Cinema staff effective June 16th. He will oversee the branding and strategy of Drafthouse Media, Drafthouse Films, Fantastic Fest, Mondo and Rolling Roadshow.
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Tim League.
Tim League.

When you have a brand to sell, then sell the hell out of it. Tim League is adding a Chief Brand Officer to his burgeoning Alamo Drafthouse exhibition and distribution enterprise. Christian Parkes is joining the Alamo Drafthouse Cinema staff as Chief Brand Officer, effective June 16th. He will oversee the branding and strategy of Drafthouse Media, Drafthouse Films, Fantastic Fest, Mondo and Rolling Roadshow.

Parkes, a dedicated cinephile, has a strong brand management background at Puma, Nike, Levis and most recently the Nasty Gal apparel brand, taking CEO Sophia Amoruso’s debut book to #2 on the New York Times Best Seller List. Parkes cofounded the LA genre film festival Beyond Fest with the American Cinematheque, and  worked with League to produce both the 2010 Levi’s Rolling Roadshow Tour and the 2008 Nike Ultimate Shining Experience at the Timberline Lodge.

“I first met Christian at a screening of 'Stand By Me' we were hosting in Brownsville, Oregon in 2007," stated League. "We’ve been friends ever since and have worked together whenever possible. I am excited that the Alamo Drafthouse brand has grown enough to be able to lure him away.”

“What Tim neglected to say is that when I met him he was participating in a pie eating competition sporting a stars and stripes unitard and a matching red and blue Mohawk," said Parkes. "By all accounts, it was just another day at the office. From that moment, I knew Alamo Drafthouse was the brand for me.”

This article is related to: Alamo Drafthouse, Exhibition, Distribution, Marketing


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Thompson on Hollywood

Born and raised in Manhattan, Anne Thompson grew up going to the Thalia and The New Yorker and wound up at grad Cinema Studies at NYU. She worked at United Artists and Film Comment before heading west as that magazine's west coast editor. She wrote for the LA Weekly, Sight and Sound, Empire, The New York Times and Entertainment Weekly before serving as West Coast Editor of Premiere. She wrote for The Washington Post, The London Observer, Wired, More, and Vanity Fair, and did staff stints at The Hollywood Reporter and Variety. She eventually took her blog Thompson on Hollywood to Indiewire. She taught film criticism at USC Critical Studies, and continues to host the fall semester of “Sneak Previews” for UCLA Extension.