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Producers Guild Execs: "Historic" Producers Mark Finally Accepted by All Six Major Studios

Photo of Anne Thompson By Anne Thompson | Thompson on Hollywood July 11, 2013 at 9:54AM

The Producers Guild of America has waged a ten-year campaign to get the six major studios to adopt their "Producers Mark" on their films. It's a Seal of Approval showing that the credited producers on the film meet the strict criteria set by the PGA. And they finally got all six studios to sign up to implement the on-screen "p.g.a." credit and certification.
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The Producers Mark certifies authenticity, not membership. A producer need not be a member of the PGA to be eligible for certification. The Producers Mark consists of the acronym of the Producers Guild of America, in lowercase letters separated by periods: “p.g.a.” However, the Producers Mark is, specifically, a certification mark, and simply indicates that the credited producer performed a majority of the producing duties on the film.

The Producers Mark is given only to producers who request it and are certified through the PGA’s process, and may be used only with respect to the film for which the certification was given. At present, the Producers Mark certification program does not include television or new media productions. Studios can continue to recognize other individuals with the “Produced by” credit as they deem appropriate, even if such producers have not sought, or have been denied, permission to use the certification mark.

The process for acquiring a “p.g.a.” certification is comparable to the arbitration process implemented by the PGA during awards season, only with a quicker turnaround time.  Studios will provide a Notice of Producing Credits to the PGA upon the commencement of post-production.  The certification is modeled on the guidelines established by the Producers Code of Credits (PCOC) that was initiated in 2004 and is accepted industry-wide.

The Producers Mark does NOT:

Control the “Produced by” credit.  Studios and distributors remain free to assign the credit to whomever they wish.

Rely solely on the input of the Guild and its members. Non-Guild members are eligible both to receive the Producers Mark and to serve on panels to determine the certification of a given film's credits.

Confer any compensation on producers who receive it.

Exclude directors, writers, actors or others who may have performed additional duties on a film beyond serving in a producing capacity.

This article is related to: Producers Guild Awards, Studios


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