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Amazon Snags Streaming Rights to 'Dora the Explorer,' 'Spongebob' and More After Netflix Drops Viacom Deal

Photo of Ryan Lattanzio By Ryan Lattanzio | TOH! June 5, 2013 at 4:25PM

Amazon Instant Video is the new home of beloved Nickelodeon cartoons "Spongebob Squarepants," "Dora the Explorer" and more after Netflix elected not to renew their licensing deal with Viacom.

Last week, Netflix elected not to renew its licensing deal with Viacom, thereby losing Nickelodeon kid classics such as "Dora the Explorer," "Spongebob Squarepants" and "Blue's Clues." Netflix wants to be more selective going forward. But Amazon has eagerly stepped in to fill that streaming content vacuum, as those shows and more will now be available on their Prime Instant Video platform.

According to Amazon, this is just the beginning of a major rollout of Viacom titles, formerly on Netflix, and soon-to-be available to Amazon Prime subscribers. And the company has also acquired some more grownup fare such as Comedy Central's "Workaholics" and the wonderfully written teen comedy "Awkward," currently in its third season on MTV.

This streaming content whack-a-mole goes to show that Netflix, which has long reigned supreme, is facing stiff competition in the VOD market (we discussed this earlier on TOH here). Netflix also let its Criterion deal go to Hulu Plus.

This article is related to: Netflix, Amazon, Hulu, Viacom

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Thompson on Hollywood

Born and raised in Manhattan, Anne Thompson grew up going to the Thalia and The New Yorker and wound up at grad Cinema Studies at NYU. She worked at United Artists and Film Comment before heading west as that magazine's west coast editor. She wrote for the LA Weekly, Sight and Sound, Empire, The New York Times and Entertainment Weekly before serving as West Coast Editor of Premiere. She wrote for The Washington Post, The London Observer, Wired, More, and Vanity Fair, and did staff stints at The Hollywood Reporter and Variety. She eventually took her blog Thompson on Hollywood to Indiewire. She taught film criticism at USC Critical Studies, and continues to host the fall semester of “Sneak Previews” for UCLA Extension.