Amazon Prime--the internet giant's streaming content arm--has nabbed the exclusive rights to several indie movies distributed by Drafthouse Films.
The deal, made in conjunction with independent distributor Cinedigm, will allow Amazon Prime users to immediately view films from Drafthouse's unique library, such as this year's "Cheap Thrills," from director EL Katz, and Ben Wheatley's "A Field in England" as well as older films like 1970s quirky horror flick "The Visitor," and Abel Ferrara's cult classic "Ms. 45."
In the next few months, several additional films will be added to the roster, such as "The Congress," "Borgman," "Mood Indigo," "20,000 Days on Earth" and "The Dog."
Amazon is having a good few months: in April, the company beat out rival Netflix to feature a swath of HBO content on its Prime platform, including TV shows like "The Sopranos," "The Wire" and "Treme" as well as mini-series like "Band of Brothers" and "John Adams." Early episodes of current shows like "Broadwalk Empire" and "True Blood" are also available.
Amazon has also ordered full seasons for four of the five of the pilots that it screened in February. Netflix has certainly been first out of the gate when it comes to snapping up content and producing its own material, but Amazon is following a slow-and-steady tactic that is almost guaranteed to make the digital media arms race even more intriguing.