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Fox Ape App Could Deflate Your Ego

Thompson on Hollywood By Maggie Lange | Thompson on Hollywood July 8, 2011 at 6:06AM

To promote prequel Rise of the Planet of the Apes’s simian-vs-man premise, Twentieth Century Fox has released an application that will test whether iPhones and iPads users are more intelligent than monkeys.
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Thompson on Hollywood

To promote prequel Rise of the Planet of the Apes’s simian-vs-man premise, Twentieth Century Fox has released an application that will test whether iPhones and iPads users are more intelligent than monkeys.

Based on an actual intelligence test at Kyoto University that showed young chimpanzees outperforming their human counterparts, the test simply involves the memorization of numbers. In theme, the app parallels the central premise of Rise of the Planet of the Apes, in which scientists tamper with the laws of nature and create a superior breed of intelligent monkeys, which leads to a war for supremacy. When will scientists learn?

Download the app here. Fox releases Rise of the Planet of the Apes, starring James Franco and Andy Serkis, in theaters everywhere on August 5.

This article is related to: Marketing, Franchises, Genres, Headliners, Studios, Web/Tech, Action, Fantasy, Sci-fi, Twentieth Century Fox


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Born and raised in Manhattan, Anne Thompson grew up going to the Thalia and The New Yorker and wound up at grad Cinema Studies at NYU. She worked at United Artists and Film Comment before heading west as that magazine's west coast editor. She wrote for the LA Weekly, Sight and Sound, Empire, The New York Times and Entertainment Weekly before serving as West Coast Editor of Premiere. She wrote for The Washington Post, The London Observer, Wired, More, and Vanity Fair, and did staff stints at The Hollywood Reporter and Variety. She eventually took her blog Thompson on Hollywood to Indiewire. She taught film criticism at USC Critical Studies, and continues to host the fall semester of “Sneak Previews” for UCLA Extension.