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Fox Ape App Could Deflate Your Ego

Thompson on Hollywood By Maggie Lange | Thompson on Hollywood July 8, 2011 at 6:06AM

To promote prequel Rise of the Planet of the Apes’s simian-vs-man premise, Twentieth Century Fox has released an application that will test whether iPhones and iPads users are more intelligent than monkeys.
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Thompson on Hollywood

To promote prequel Rise of the Planet of the Apes’s simian-vs-man premise, Twentieth Century Fox has released an application that will test whether iPhones and iPads users are more intelligent than monkeys.

Based on an actual intelligence test at Kyoto University that showed young chimpanzees outperforming their human counterparts, the test simply involves the memorization of numbers. In theme, the app parallels the central premise of Rise of the Planet of the Apes, in which scientists tamper with the laws of nature and create a superior breed of intelligent monkeys, which leads to a war for supremacy. When will scientists learn?

Download the app here. Fox releases Rise of the Planet of the Apes, starring James Franco and Andy Serkis, in theaters everywhere on August 5.

This article is related to: Marketing, Franchises, Genres, Headliners, Studios, Web/Tech, Action, Fantasy, Sci-fi, Twentieth Century Fox


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