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Is Andrew Stanton's John Carter the Next Avatar?

by Anne Thompson and Sophia Savage
October 12, 2011 5:42 AM
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Thompson on Hollywood

The New Yorker profiles Andrew Stanton, of Finding Nemo and Toy Story Pixar fame, whose live action debut -- John Carter -- arrives via Disney March 9, 2012.

The budget for the potential franchise based on Edgar Rice Burroughs' Martian novels is enormous, somewhere around $250 million (with 18 days of reshoots)--before any marketing costs. Stanton may regret revealing that in order to justify a sequel the movie must bring in $700 million at the global box office. This is what movie writers instantly seized on--and they were already skeptical from the tepid response to Stanton's Disney 23 John Carter presentation. (Here's TOH's coverage.)

Vote in our poll and check out the trailer below:

It's a bit like Tintin, a venerable comic book that is better-known overseas, where the film is opening first to build some momentum before it hits the U.S, where audiences are unfamiliar with the adventurous boy and his dog. Burroughs' Martian novels are not as well known as his Tarzan series, which fueled countless film iterations over the decades. But as great a writer/director/visualist as Stanton has been at Team Pixar, he's unproven in live action and he's no Spielberg, whose brand name does bring audiences to a movie. Taylor Kitsch, Lynn Collins and Willem Dafoe aren't marquee movie stars who put butts in seats as do Johnny Depp or Angelina Jolie.

John Carter is introducing audiences to an alien world--and creatures--they've never seen before, via enhanced performance capture techniques. Remember all the negativity that met Avatar before it opened? Sometimes seeing is believing. Clearly, this is a HUGE bet for Disney (which pulled back the reins before going ahead on Depp's Lone Ranger), but if the movie doesn't deliver sizable numbers, John Carter seems destined to be the first and last of its breed.

The New Yorker reports: "At a recent John Carter test screening, a robust seventy-five per cent of the audience rated the film as excellent or very good. The film had scope and humor and gusto, and you could feel a bounding imagination at work."

Thompson on Hollywood

/Film points out that the Disney marketing machine is a powerful beast: "We also know that Stanton is a stickler for story and visuals, so you’ve got to be pretty confident the film will at least be good."

John Carter is a risk worth taking that could pay off. But it is hard to imagine that the film could possibly bank as much as Transformers ($709 million) or The Twilight Saga: New Moon ($709 million)-- that's the home run they're trying to hit.

Could JOHN CARTER reach $700 million?
No. free polls 


  • Freddie | October 13, 2011 4:06 AMReply

    I was skeptical about this movie when I first heard about it, but the more I hear and see, the more I become convinced Disney has something special on its hands.

  • Brian | October 13, 2011 3:19 AMReply

    Generic modern-looking leading man in a supposed period setting. Bad song on the soundtrack. Southwest backdrops that give no clue as to the film's setting. No mention of Mars. As a fan of the original book series, I'm offended by the dropping of "of Mars" from the title and the attempt to obliterate the Martian setting in the trailer. And where are the Martians--all those giant green, red, black and white multi-armed warriors from the books?

    AVATAR didn't commit these sins. We knew from the start that it involved tall blue-skinned denizens of another planet. Cameron didn't try to hide what the film was about. The makers of this film clearly have no confidence in the product.

  • ralok | February 1, 2012 7:36 PM

    only the green martians are multi-armed, they are seen in all the trailers thus far, there are white martians seen in a few trailers, and red have been in all the trailers, he does not look "modern" I dont know what qualifies as modern, but I am pretty sure that during that era there was at least one person that sorta looked like Kitsch.

    also there are no black and yellow martians in the first book

    your comment here is just rambling non-sense because you are angry that the film is being made and it isnt your special little thing that nobody knows about anymore!

  • Phillip Gould | October 12, 2011 9:58 AMReply

    Getting tired of Hollywood bloat. Wish they'd make more slick, cheap, genre flicks with good actors. This weekend's Trespass looks like a step in the right direction.

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