Atlantic Monthly political blogger Andrew Sullivan takes on the issue of journalism rules for bloggers in this video. He says you can't regulate or enforce, but that readers will discover who is honest and who isn't. He believes that bloggers should not lie, should correct things when they are wrong, should not misrepresent, and will earn their reputation for honesty and integrity as inevitably as did the New York Times. He also embraces his own blogger's rebellious streak, shared with the creators of South Park: "I can say the word 'fuck' and they can't stop me," he gloats.