Apocalypse Hits 2012, D-BOX, Collapse

by Anne Thompson
November 3, 2009 7:50 AM
1 Comment

Roland Emmerich's disaster movies Independence Day and The Day After Tomorrow are guilty pleasures. I want to see 2012 (November 13) but Sony is hiding it from me.

That hasn't stopped them from letting me know that Sony is making its first deal with D-BOX motion technology on 2012. Here's the deal: D-BOX builds special chairs in select theaters so that you shake, rattle, and roll along with the film. Disney's G-Force was one of the first movies to do this (I tried it out at ShoWest). 2012 is perfect for it, obviously, as Emmerich sets about to noisily destroy the world, rippling highways and bridges, toppling towers and capsizing ocean liners. (He did restrain himself from obliterating the Kaaba inside the Grand Mosque in Mecca.)

Here's how the D-BOX works: motion designers create motion effects (MFX) frame by frame in sync with the onscreen action for each movie. Moviegoers can adjust adjust their D-BOX intensity settings to heighten or decrease the MFX, which strengthen during action sequences but quiet down during dialogue scenes.

Check out the trailer mash-up of 2012/Collapse on the jump.

D-BOX motion systems are installed in rows of special seats at seven theatres in the U.S.-- Mann Chinese 6 Theatre in Los Angeles, the Mall of America in Bloomington, Minnesota, Galaxy at the Cannery in Las Vegas, Galaxy Highland Theatre in Austin, Texas, UltraStar Cinemas in Surprise, Arizona, and UltraStar Apple Valley in San Bernardino--and Canada, at Cineplex Odeon Queensway Theatre in Etobicoke, Ontario.

Here's the hilarious mash-up of 2012 with Chris Smith's super-sober financial apocalypse doc Collapse, which debuted in Toronto and will be released in theaters and FilmBuff cable VOD this month:

[Photo: Collapse's alarmist soothsayer Michael Ruppert]

More: Genres, Studios, Video, Action, Sony/Screen Gems/Sony Pictures Classics, Trailers

1 Comment

| Reply
Edward Wilson | November 3, 2009 9:01 AMReply

They should just play it at the Angelika and the subway running under the theater can shake people for free...

Apocalypse Hits 2012, D-BOX, Collapse

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