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Apocalypse Hits 2012, D-BOX, Collapse

Photo of Anne Thompson By Anne Thompson | Thompson on Hollywood November 3, 2009 at 7:50AM

Roland Emmerich's disaster movies Independence Day and The Day After Tomorrow are guilty pleasures. I want to see 2012 (November 13) but Sony is hiding it from me.
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Thompson on Hollywood

Roland Emmerich's disaster movies Independence Day and The Day After Tomorrow are guilty pleasures. I want to see 2012 (November 13) but Sony is hiding it from me.

That hasn't stopped them from letting me know that Sony is making its first deal with D-BOX motion technology on 2012. Here's the deal: D-BOX builds special chairs in select theaters so that you shake, rattle, and roll along with the film. Disney's G-Force was one of the first movies to do this (I tried it out at ShoWest). 2012 is perfect for it, obviously, as Emmerich sets about to noisily destroy the world, rippling highways and bridges, toppling towers and capsizing ocean liners. (He did restrain himself from obliterating the Kaaba inside the Grand Mosque in Mecca.)

Here's how the D-BOX works: motion designers create motion effects (MFX) frame by frame in sync with the onscreen action for each movie. Moviegoers can adjust adjust their D-BOX intensity settings to heighten or decrease the MFX, which strengthen during action sequences but quiet down during dialogue scenes.

Check out the trailer mash-up of 2012/Collapse on the jump.

Thompson on Hollywood

D-BOX motion systems are installed in rows of special seats at seven theatres in the U.S.-- Mann Chinese 6 Theatre in Los Angeles, the Mall of America in Bloomington, Minnesota, Galaxy at the Cannery in Las Vegas, Galaxy Highland Theatre in Austin, Texas, UltraStar Cinemas in Surprise, Arizona, and UltraStar Apple Valley in San Bernardino--and Canada, at Cineplex Odeon Queensway Theatre in Etobicoke, Ontario.

Here's the hilarious mash-up of 2012 with Chris Smith's super-sober financial apocalypse doc Collapse, which debuted in Toronto and will be released in theaters and FilmBuff cable VOD this month:

[Photo: Collapse's alarmist soothsayer Michael Ruppert]

This article is related to: Genres, Studios, Video, Action, Sony/Screen Gems/Sony Pictures Classics, Trailers


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Born and raised in Manhattan, Anne Thompson grew up going to the Thalia and The New Yorker and wound up at grad Cinema Studies at NYU. She worked at United Artists and Film Comment before heading west as that magazine's west coast editor. She wrote for the LA Weekly, Sight and Sound, Empire, The New York Times and Entertainment Weekly before serving as West Coast Editor of Premiere. She wrote for The Washington Post, The London Observer, Wired, More, and Vanity Fair, and did staff stints at The Hollywood Reporter and Variety. She eventually took her blog Thompson on Hollywood to Indiewire. She taught film criticism at USC Critical Studies, and continues to host the fall semester of “Sneak Previews” for UCLA Extension.