That hasn't stopped them from letting me know that Sony is making its first deal with D-BOX motion technology on 2012. Here's the deal: D-BOX builds special chairs in select theaters so that you shake, rattle, and roll along with the film. Disney's G-Force was one of the first movies to do this (I tried it out at ShoWest). 2012 is perfect for it, obviously, as Emmerich sets about to noisily destroy the world, rippling highways and bridges, toppling towers and capsizing ocean liners. (He did restrain himself from obliterating the Kaaba inside the Grand Mosque in Mecca.)
Here's how the D-BOX works: motion designers create motion effects (MFX) frame by frame in sync with the onscreen action for each movie. Moviegoers can adjust adjust their D-BOX intensity settings to heighten or decrease the MFX, which strengthen during action sequences but quiet down during dialogue scenes.
Check out the trailer mash-up of 2012/Collapse on the jump.
Here's the hilarious mash-up of 2012 with Chris Smith's super-sober financial apocalypse doc Collapse, which debuted in Toronto and will be released in theaters and FilmBuff cable VOD this month:
[Photo: Collapse's alarmist soothsayer Michael Ruppert]