Arthouse Audit: Summer Doldrums

Box Office
by Tom Brueggemann
August 12, 2012 2:49 PM
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"Beasts of the Southern Wild"
What it means: LD should be able to nurture this slowly for some weeks to come.

"To Rome With Love" (Sony Pictures Classics) - Week 8

$455,000 in 264 theaters (-118); PSA: $1,723; Cumulative: $15,126,000

Holding on in the late stages of its release, this Woody Allen film looks like it will end up with less than a third of the total for "Midnight in Paris."

What it means: It still is one of the top indie films of the year.

"Easy Money" (Weinstein) - Week 5

$17,600 in 7 theaters (+1); PSA: $2,514; Cumulative: $142,800

Still playing on fewer than 10 theaters, this Swedish thriller continues its consistent if mediocre performance.

What it means: Weinstein is not spending much on this, and has the English language remake still to come.

"The Imposter" (Indomina) - Week 5

$44.300 in 13 theaters (+5); PSA: $3,408; Cumulative: $168,300

The Sundance 2012 documentary widens more, still performing  at an OK level.

What it means: Expect further expansion over the coming weeks as this continues to attract audiences.

"Intouchables" (Weinstein) - Week 12

$405,000 in 194 theaters (unchanged); PSA: $2,088: Cumulative: $9,348,000

Another week, another steady OK gross to add to the total (which includes $3 million alone from French Canada where the film was a hit on par with the rest of the non-US world).

What it means: This seems to have no end in sight. Whereever the ultimate US gross ends up, this is already a significant subtitled hit - the best since "A Separation" - and likely to top that.

"Moonrise Kingdom" (Focus) - Week 12

$625,000 in 447 theaters (-240); PSA: $1,398; Cumulative: $42,063,000

Not merely hanging around, but still adding solid numbers at the end of three months in release.

What it means: This performed at a level most distributors would have been thrilled with during awards season and the extra bounce that gives acclaimed films.

"The Best Exotic Marigold Hotel" (Fox Searchlight) - Week 15

$180,000 in 184 theaters (-46); PSA: $978; Cumulative: $45,388,000

They keep coming back to the "Hotel" yet another week.

What it means: "Moonrise" keeps closing the gap, but it looks like this will end up as the year's top indie release so far by a small margin.

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