"Celeste and Jesse Forever" (Sony Pictures Classics) - Metacritc score: 57; Festivals include: Sundance 2012, Los Angeles 12
$112,011 in 4 theaters; PSA (per screen average): $28,003
With its solid opening weekend, indie rom-com "Celeste and Jesse" scored the best NY/LA grosses of recent indie millennial urban romances ("Lola Versus," "Take This Waltz" and "Ruby Sparks"), despite a range of divergent reviews. This is that rare 2012 indie opening sparked by a youth appeal.
Co-written by lead Rashida Jones (as "Ruby Sparks" was written by its lead actress Zoe Kazan), this LA divorce dramedy was a Sundance acquisition (a reported $2 million price for multiple international territories along with the US). It looks like a smart buy.
What it means: TV-familiar Jones ("The Office") and co-star Andy Samberg ("SNL") advance their movie careers as the key elements in the film's appeal as it expands.
"360" (Magnolia) - Metacritic score: 42; Festivals include: Toronto 11, London 11; also available on video on demand
$12,600 in 2 theaters; PSA: $6,300
Six years ago, there were few directors hotter than Brazil's Fernando Meirelles after "City of God" and "The Constant Gardner." Since then, "Blindness" and now "360," both multi-storied meditations on contemporary life, have failed to build on his earlier momentum, with this latest getting weak reviews after tepid festival reaction.
"360" premiered at Toronto; it began its video on demand run weeks ago before only now nabbing a theatrical release.
What it means: The VOD availability and these grosses mean only minimal future theatrical exposure ahead.