Meanwhile, the wider marketplace has several outstanding films competing for adults ($32 million gross total in the top ten for three acclaimed films with smart-house appeal), plus "Arbitrage," which is still going strong. But the low grosses for most of the new openings were more a factor of their limited draw than their competition. Although several significant films are opening in the next few weeks ("The Paperboy," "The House I Live In," "The Sessions") it seems likely that September's specialized openings could wind up performing better than October's --which is not the usual pattern.
"The Other Dream Team" (Film Arcade) - Metacritic score: 65; Festivals include: Sundance 12, Seattle 12
$22,714 in 2 theaters; PSA (per screen average): $11,357
A documentary about a 1990s Lithuanian basketball team might not seem like prime theatrical fare, but this Sundance competition entry opened to a respectable gross at two NY/LA Landmark theaters. The PSA was about $2,000 above "Searching for Sugar Man," another decent doc that gained traction through word of mouth after a modest opening. This is the first release for Film Arcade, a new company founded by production and acquisition veterans.
What it means: Already set in most major cities, this gross should help the film get more attention.
"Vulgaria" (China Lion) - Metacritic score: 52
$36,000 in 16 theaters; PSA: $2,250
Typical gross for the same month release for this new Hong Kong comedy about triads financing an adult movie.
What it means: Won't go much beyond core Chinese community theaters.
"The Perks of Being a Wallflower" (Lionsgate) - Week 2
$1.137,300 in 102 theaters (+98); PSA: $11,150; Cumulative: $1,462,000
A successful entry into new markets while expanding in NY/LA after the initial big limited grosses last weekend. Still drawing heavily female, though a little older than initially, it likely competed for the same audience as Universal's debuting "Pitch Perfect" (which opened in over 300 theaters, also with strong female appeal).
What it means: All signs indicate that this Summit Entertainment production should be able to go much deeper in the market to significant success.
"Diane Vreeland - The Eye Has to Travel" (IDP) - Week 2
$95,200 in 14 theaters (+11); PSA: $6,800; Cumulative: $198,000
Adding several cities quickly after its strong NY/LA openings, these grosses are about on par for similar docs about well-known creative personalities.
What it means: This should continue to expand into further markets and reach decent grosses. A similar initial performer, "The Queen of Versailles," has grossed over $2 million, a bit more than this likely will, but still a reasonable benchmark.
"Brooklyn Boys Beat the Best" (Oscilloscope) - Week 2; also available on Video on Demand
$3,954 in 3 theaters (+2); PSA: $1,318; Cumulative: $8,418
Little response theatrically for this musician on the road comedy.
What it means: VOD will be its main venue.
"How to Survive a Plague" (IFC) - Week 2; also available on Video on Demand
$17,600 in 7 theaters (+3); PSA: $2,200 $; Cumulative: $58,000
Adding VOD this week as well as some added theaters, this fell quickly from its OK PSA last weekend.
What it means: Limited future theatrical play.