By Anne Thompson | Thompson on Hollywood April 2, 2014 at 1:39PM
Over the past three years the Sundance Institute has expanded the reach of its Arts Services Program, which largely benefits filmmakers who have either played the festival or participated in the Institute's various workshops.
Now independent films from seven eligible indie-friendly organizations can also access Artist Services' digital distribution deals and discounts. The eligible organizations include new collaborator/consultant Austin Film Society--which will also present a day-long Sundance Institute Artist Services Workshop on May 10 at Austin Studios--as well as renewing non-profits The Bertha Foundation, BRITDOC, Cinereach, west-coast Film Independent, east-coast Independent Filmmaker Project and the San Francisco Film Society.
The Institute’s Artist Services program provides filmmakers with exclusive options for digital distribution, marketing and financing for their projects. Under the direction of Keri Putnam, Executive Director of Sundance Institute, and the Artists Services' team led by Chris Horton and Joe Beyer, Artists Services will continue to collaborate "with these top film organizations to provide access to distribution for great independent films, evolve strategies to meet the demands of a shifting distribution landscape, and ensure the long-term sustainability of the field,” Putnam stated. “Adding Austin Film Society means more filmmakers can reach audiences in the coming year through multiple platforms and on their own terms.”
Each organization can provide films they have supported with access to digital distribution offered through Artist Services, which works closely with each non-profit, the filmmakers, and aggregator Cinedigm to develop and execute marketing and distribution strategies.
The Austin Film Society's Sundance Institute Artist Services Workshop on May 10 will feature industry experts who will "discuss the latest technology and trends in creative financing, digital distribution, guerilla marketing and independent theatrical distribution," according to a Sundance release.
Since the Artist Services launch in January 2011, the network has distributed more than 100 projects, including "Upstream Color," "Detropia" and "Burn," and more than $7.3 million has been raised for nearly 220 Institute artists’ projects via Kickstarter. Cinedigm is the exclusive aggregation partner for distribution across all portals participating in the Artist Services program. Law firm O’Melveny & Myers built the legal framework for the Artist Services program and participating filmmakers.