Take Spoutblog for example, which posted ten movies that Avatar resembles, from Hellboy to Willow. Movieline dredges up the disastrous Delgo. Please! You might as well bring up the long-ago-and-far-away Jar Jar Binks. It's absurd, to compare a Nav'i warrior to Legolas in LOTR. Others are bringing up another fantasy world flop, Ferngully. Most of these stories are about traffic-chasing on a slow day. Avatar is tracking interest, which is a good thing.
But this does raise a marketing strategy question. The online trailer--even in HD--doesn't provide the immersive 3-D experience that the 3-D IMAX footage will give audiences on Friday's Avatar Day.
The question is whether Cameron and Fox might have been better off withholding some of the images of the Na'vi--the totally computer-graphic elements of the equation--until they could be viewed in context.
I was so wowed by the Comic-Con 3-D footage that I am confident that online naysayers will be singing a different tune after they see the Avatar 16 minutes.