I'm obsessed with Avatar. (The movies of James Cameron are moving inexorably up my flickchart.) The question for me is whether Cameron's ambitious mix of 3-D live-action and performance capture --which cost Fox way more than $200 million-- breaks out beyond the Comic-Con faithful. It feels very sci-fi thriller, which is fine for District 9. But Cameron knows how to reach a wide audience. Avatar is also a romance set on the exotic planet Pandora.
This week I registered at avatar.com to see the 16 minutes of footage Friday (I'm on for 6 PM at the AMC-- I think--multiple error emails make me nervous). And this morning the trailer went up on apple.com. And Film School Rejects has new photos (above and on the jump). I was wowed by the Comic-Con footage; this trailer shows us an epic-scale world. Pretty impressive. What do you think?