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Weinsteins Go New Media with 'August: Osage County' as Streep Limits Press Access, Pursue Awards Influencers in New Way (STREEP TALKS VIDEO)

Photo of Anne Thompson By Anne Thompson | Thompson on Hollywood November 27, 2013 at 1:10PM

What does the mighty New York Times do when there's no Meryl Streep interview? They do a write-around. Streep was a no-show at the "August: Osage County" unveiling and press conference at the Toronto Film Festival, allowing others to speak for her. (Early press reaction was mixed.) Instead she did the one thing press-shy folks must do: a press conference posted on YouTube (below). And the Weinstein know this movie's most enthusiastic supporters will be actors, so they are courting them in an innovative new way.
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Meryl Streep and Tracy Letts
Catrin Hedstrom Meryl Streep and Tracy Letts

What does the mighty New York Times do when there's no Meryl Streep interview? They do a write-around. Streep was a no-show at the "August: Osage County" unveiling and press conference at the Toronto Film Festival, allowing others to speak for her. (Early press reaction was mixed.) Instead she did the one thing press-shy folks must do: a press conference posted on YouTube (below). "There was a great liberation in playing that character," says Meryl Streep of her out-sized angry family matriarch, which was based on playwright/screenwriter Tracy Letts' grandmother, "and the frustration of a certain generation of women who had so many areas shut off." 

'August: Osage County'
'August: Osage County'

In the awards derby this exuberant, noisy family drama will play best with actors, so it makes perfect sense that the ever-canny Weinsteins would work overtime to get actors to see the film. For the first time for any distributor, TWC is partnering with online ticket seller Fandango to offer eligible SAG-AFTRA voters free tickets to any films to get Screen Actors Guild Award nominations. TWC will offer all eligible SAG-AFTRA voters (there are about 100,000) a pair of free Fandango tickets to each of their nominated films that are still playing in theaters, available on the Fandango Rewards webpage. This is a new way to encourage voters to see films on the big screen.

Harvey Weinstein likes to hold off sending screeners to encourage voters to watch TWC films in theaters and admitted after the fact that last year "Django Unchained" might have been hurt by that delay. 

We'll know this year's SAG Awards nominations when they are announced and telecast live on December 11, 2013 on TNT and webcast live on tntdrama.com and tbs.com at 9 am (ET) / 6 am (PT). The 20th Annual Screen Actors Guild Awards ceremony will be simulcast live on Saturday, Jan. 18, 2014 at 8 pm (ET) / 5 pm (PT) on TNT and TBS.

This article is related to: Meryl Streep, Meryl Streep, August: Osage County, Harvey Weinstein, Weinsteins, The Weinstein Co., The Weinstein Company, New Media, Video, Video, Awards Season Roundup, Screen Actors Guild


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