Click to Skip Ad
Closing in...

Weekend Box Office Returns to Normal: 'Good Day to Die Hard' & 'Safe Haven' Open, 'Silver Linings' Heads for $100 Million

Photo of Tom Brueggemann By Tom Brueggemann | Thompson on Hollywood February 16, 2013 at 2:00PM

After a disastrous weekend when grosses dipped to half of last year's, two new releases and one strong holdover continued the Thursday Valentine's Day rebound. Friday's Top Ten total is close to the 2012 sum. Three of the week's four new films premiered a day earlier. All three fell off their initial numbers, though, suggesting that the recovery is not complete, even for just one weekend. (We'll report holiday weekend totals on Monday.)
1
Bruce Willis in "A Good Day to Die Hard"
Bruce Willis in "A Good Day to Die Hard"

After a disastrous weekend when grosses dipped to half of last year's, two new releases and one strong holdover continued the Thursday Valentine's Day rebound. Friday's Top Ten total is close to the 2012 sum. Three of the week's four new films premiered a day earlier. All three fell off their initial numbers, though, suggesting that the recovery is not complete, even for just one weekend. (We'll report holiday weekend totals on Monday.)

Fox's "A Good Day to Die Hard" and Relativity's "Safe Haven" were one-two for Friday, flipping their positions (possibly not for the last time), both grossing a bit over $7 million. Close on their heels was Universal's "Identity Thief," down around 40% from last Friday, and likely to have a better hold for the whole weekend.

Warner Bros.' "Beautiful Creatures" (in its second day) and Weinstein's debuting animated "Escape from Planet Earth" lagged behind. The former only placed sixth for the day, clearly losing the battle for younger female audiences to "Safe Haven." "Escape" placed fourth, but should show improvement over the weekend as the sole kids film in the market.

The verdict on the full weekend is out. For whatever reason, Valentine's Day was much stronger for opening pictures this year than in 2008, the last time it fell on a Thursday (that year four new films opened). But the new films this year fell about 15% from the prior day, as opposed to going up last year by the same amount. Combined, the two-day results are quite close. How the new films hold over the rest of the weekend will indicate whether the recent pattern of falling grosses continues or if things might be righting themselves at last.

The other big change is that, for the first time in months, only one Oscar contender - "Silver Linings Playbook" - placed in the Top Ten. This is a factor mainly of theater count loss with major new films replacing lower-grossing holdovers. But the Weinstein romcom managed to drop only around 10% despite losing several hundred theaters and looks likely to hit $100 million by Monday. The other strong hold was Lionsgate's "Warm Bodies," off only around 20% on its third Friday.

Top Ten (in $ millions + total)

1. A Good Day to Die Hard (20th Century Fox)                           $7.2/$15.5

2. Safe Haven (Relativity)                                                            $7.1/$16.0

3. Identity Thief (Universal)                                                          $6.5/$53.8     

4. Escape from Planet Earth (Weinstein)                                     $3.7/$3.7

5. Warm Bodies (Lionsgate)                                                         $2.6/$43.8

6. Beautiful Creatures (Warner Bros.)                                          $2.3/$4.9

7. Side Effects (Open Road)                                                         $1.7/$14.5

8. Silver Linings Playbook (Weinstein)                                         $1.4/$93.8

9.  Hansel and Gretel (Paramount)                                              $.9/$47.1

10. Mama (Universal)                                                                   $.8/$66.2

This article is related to: Box Office, Box Office, Box Office, Bruce Willis


E-Mail Updates








Thompson on Hollywood

Born and raised in Manhattan, Anne Thompson grew up going to the Thalia and The New Yorker and wound up at grad Cinema Studies at NYU. She worked at United Artists and Film Comment before heading west as that magazine's west coast editor. She wrote for the LA Weekly, Sight and Sound, Empire, The New York Times and Entertainment Weekly before serving as West Coast Editor of Premiere. She wrote for The Washington Post, The London Observer, Wired, More, and Vanity Fair, and did staff stints at The Hollywood Reporter and Variety. She eventually took her blog Thompson on Hollywood to Indiewire. She taught film criticism at USC Critical Studies, and continues to host the fall semester of “Sneak Previews” for UCLA Extension.