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Bad B.O. Weekend: Surrogates, Fame Flop, Capitalism Scores

Photo of Anne Thompson By Anne Thompson | Thompson on Hollywood September 27, 2009 at 5:07AM

It was a nasty weekend for studio openers. Disney's $80-million robot thriller Surrogates, starring Bruce Willis, flopped with an estimated $15-million opening; MGM's sagging fortunes were not buttressed by the ill-conceived $18-million teen musical remake Fame, the only movie they've opened in months. They marketed the hell out of it. They just missed the mark with audiences.
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Thompson on Hollywood


It was a nasty weekend for studio openers. Disney's $80-million robot thriller Surrogates, starring Bruce Willis, flopped with an estimated $15-million opening; MGM's sagging fortunes were not buttressed by the ill-conceived $18-million teen musical remake Fame, the only movie they've opened in months. They marketed the hell out of it. They just missed the mark with audiences.

Better news for indie fare, as Michael Moore's Capitalism: A Love Story opened magnificently; so did biopic Coco Before Chanel, starring Audrey Tautou as the French fashion icon. (Overture could take comfort in its lousy Pandorum opening with the strong Capitalism numbers.)

New distrib Apparition's Bright Star recovered from last week's modest Rosh Hoshanah opening with a strong weekend-to-weekend hold; it seems to be building a following with the smart-house crowd. Saturday marked a 69% increase over Friday, the largest increase of any of the top films in release except family picture Cloudy with Meatballs, which is at this point the brightest star in the box office firmament.

This article is related to: Box Office, Studios, Marketing, Fall, Disney


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