By Beth Hanna | Thompson on Hollywood July 2, 2012 at 2:43PM
Another day, another web-based company getting into original programming production and distribution, joining the likes of Netflix, Amazon, YouTube, Hulu and Crackle. Online video network Blip announces the launch of Blip Studios, which "will work directly with brands, talent and independent producers of web video to develop and produce high quality, original web series."
“We are incredibly proud to launch Blip Studios to develop a wide range of original web series, and just as important, series that will also push the boundaries of audience interactivity,” said Blip Studios president Steve Woolf. “Our ultimate goal is to create the best innovative content that leads storytelling into the next decade.”
But original programming isn't the only big fish in Blip's sights. On June 29 the company announced a distribution agreement and signed exclusive talent with a number of shows already on their network. Increased revenue from advertising, brand integration sales, marketing, audience development, distribution, and production resources are all included in the new agreement. Three of the signed shows include:
- Nostalgia Critic: With a massive, dedicated audience, Nostalgic Critic, starring Doug Walker, is the long-running hit from production company Channel Awesome. The series features Walker as he critiques and pokes fun at all things nostalgic, especially television and video games from the 80's and 90's.
- Nostalgia Chick: Originally a counterpart to the hugely popular series Nostalgia Critic, Nostalgic Chick, produced by Lindsey Ellis, Antonella Inserra, and Elisabeth Hansen and starring Ellis and a roster of guest stars, was focused on nostalgic television and movies targeted for women. With an engaged audience of millions of monthly viewers, the show has quickly evolved into a critique of popular culture with recurring characters that form a fun, collaborative variety review.
- Todd in the Shadows: Known as “A Guide to Terrible Pop Songs of the Present and Past,” Todd in the Shadows stars Todd Nathanson and has garnered millions of views around the world. Todd is enshrouded in shadow as he takes us through the context of a mainstream pop song, breaking down the minutia of the awesomeness and the awfulness, and establishing a great connection with his audience.