March 5, 2014 6:02 PMReply
This is really the fluffiest of fluff pieces I've ever read. What exactly is this guy doing that's so different than any other company. What is the future exactly? Knowing who's buying your film? So you can sell them your same film again every year but with some new features? That sounds more like hucksterism to me. People's spending habits are far more complex and putting a film up on pre-order ain't gonna solve that.