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'The Book Thief' Promo in New York Times Asks Us to Imagine a World Without Words

Photo of Beth Hanna By Beth Hanna | Thompson on Hollywood October 23, 2013 at 2:18PM

Fox's "The Book Thief" (November 15) grabbed some attention in Wednesday's New York Times via a savvy promotion. For the first time in the history of the newspaper, two consecutive pages were blank, with just a listing for a website at the bottom of the second page. Check out images of the blank NYT pages, below.
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"The Book Thief"
"The Book Thief"

Fox's "The Book Thief" (November 15) grabbed some attention in Wednesday's New York Times via a savvy promotion. For the first time in the history of the newspaper, two consecutive pages were blank, with just a listing for a website at the bottom of the second page. Check out images of the blank NYT pages, below.

The site leads to a message from child actress Sophie Nelisse ("Incendies"), who stars in "The Book Thief." Says Nelisse, "Just for a moment, imagine what the world would be like without words."

The film, also starring Geoffrey Rush and Emily Watson, is directed by Brian Percival ("Downton Abbey"). It's adapted from Mark Zusak's novel of the same title, which centers on a young girl taken in by foster parents in Nazi Germany during World War II. The book is narrated by Death. Watch the trailer here; our TOH! review out of the Mill Valley Film Festival is here.

Book Thief NYT promo
Book Thief promo NYT



This article is related to: News, New York Times, The Book Thief, Twentieth Century Fox, Geoffrey Rush, Sophie Nelisse , Emily Watson


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Thompson on Hollywood

Born and raised in Manhattan, Anne Thompson grew up going to the Thalia and The New Yorker and wound up at grad Cinema Studies at NYU. She worked at United Artists and Film Comment before heading west as that magazine's west coast editor. She wrote for the LA Weekly, Sight and Sound, Empire, The New York Times and Entertainment Weekly before serving as West Coast Editor of Premiere. She wrote for The Washington Post, The London Observer, Wired, More, and Vanity Fair, and did staff stints at The Hollywood Reporter and Variety. She eventually took her blog Thompson on Hollywood to Indiewire. She taught film criticism at USC Critical Studies, and continues to host the fall semester of “Sneak Previews” for UCLA Extension.