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Brad Pitt First Man to Sell Chanel No. 5 (VIDEO)

Photo of Anne Thompson By Anne Thompson | Thompson on Hollywood October 15, 2012 at 4:17PM

Brad Pitt, 48, is an actor who tries to push integrity and authenticity. He functions without a publicist. Last Friday night at LA's Sunset 5 when he introduced Eugene Jarecki's anti-drug war expose "The House I Live In," he joked about past drug use and arrived through the back door fresh off an international flight.
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Brad Pitt
Brad Pitt

Brad Pitt, 48, is an actor who tries to push integrity and authenticity. He functions without a publicist. Last Friday night at LA's Sunset 5 when he introduced Eugene Jarecki's anti-drug war expose "The House I Live In," he joked about past drug use and arrived through the back door fresh off an international flight.

But Pitt has always been canny about doing things, like the cover of Wired, that will enhance his image. While he doesn't usually do this sort of video pitch work, this black-and-white 30-second Chanel No. 5 ad is arresting. Shot in London in May by Joe Wright, who directed "Anna Karenina" star Keira Knightley's Chanel spot, it's the first time a man is pitching the fragrance. It still surprises me that Pitt did it. Does he come out ahead on this one? I'm sure the money will be put to good use.


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Thompson on Hollywood

Born and raised in Manhattan, Anne Thompson grew up going to the Thalia and The New Yorker and wound up at grad Cinema Studies at NYU. She worked at United Artists and Film Comment before heading west as that magazine's west coast editor. She wrote for the LA Weekly, Sight and Sound, Empire, The New York Times and Entertainment Weekly before serving as West Coast Editor of Premiere. She wrote for The Washington Post, The London Observer, Wired, More, and Vanity Fair, and did staff stints at The Hollywood Reporter and Variety. She eventually took her blog Thompson on Hollywood to Indiewire. She taught film criticism at USC Critical Studies, and continues to host the fall semester of “Sneak Previews” for UCLA Extension.