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Broadway Has Strongest Year in History with Nearly $1.14 Billion Box Office Haul

Photo of Beth Hanna By Beth Hanna | Thompson on Hollywood December 4, 2012 at 11:52AM

The Broadway League has released its 15th annual demographics report, revealing 2012 to be the strongest year in history in terms of attendance and grosses. The Broadway box office haul was nearly $1.14 billion this year.
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"Annie"
"Annie"

The Broadway League has released its 15th annual demographics report, revealing 2012 to be the strongest year in history in terms of attendance and grosses. The Broadway box office haul was nearly $1.14 billion this year.

The box office is up partly due to inflated ticket prices -- but attendance is up this year, too.

Reportedly the 2011-2012 52-week season saw an increase in diversity amongst Broadway patrons, perhaps due to NY's high tourism numbers and "a notable uptick in the power of social networking posts," Broadway League exec director Charlotte St. Marti stated.

Other interesting statistics from the report include tourists accounting for 63.4% of all ticket sales, with international tourists making up 18.4% of all admissions to Broadway. Respondents who bought tickets online jumped 44% from last year, and sit at 47% of all ticket sales.

This article is related to: News, News, Broadway


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Thompson on Hollywood

Born and raised in Manhattan, Anne Thompson grew up going to the Thalia and The New Yorker and wound up at grad Cinema Studies at NYU. She worked at United Artists and Film Comment before heading west as that magazine's west coast editor. She wrote for the LA Weekly, Sight and Sound, Empire, The New York Times and Entertainment Weekly before serving as West Coast Editor of Premiere. She wrote for The Washington Post, The London Observer, Wired, More, and Vanity Fair, and did staff stints at The Hollywood Reporter and Variety. She eventually took her blog Thompson on Hollywood to Indiewire. She taught film criticism at USC Critical Studies, and continues to host the fall semester of “Sneak Previews” for UCLA Extension.