"We’re going to reach more people now that we’re at MTV than we have reached so far. That’s the power of television. We’re going to reach many millions of people in the age demographic where bullying is really a problem and LGBT issues. We’re really in this kind of crisis. We could have done this for PBS and grandparents could have watched it, but we wanted to do it at MTV so kids who are in middle school and high school could see it. Gay kids have a lot of tremendous insight and good advice, but also this will reach the kids who may not know gay kids, may not understand gay kids, or may actually be bullying the queer kids. As these stories are told, these kids are humanized. I think it will be really helpful. We’ve done a book, we’ve done the online campaign for It Gets Better being launched in other countries with our cooperation, and this was the natural next step to take it to television."