When I talked to James Cameron at Comic-Con (below), he admitted that he and producer Jon Landau know that they have a lot of heavy lifting to do before the 3D sci-fi epic Avatar hits screens on December 18. 24 minutes of footage played great at the Con, where Cameron announced that Fox will screen 15 minutes in IMAX on August 21 for free on 35 screens around the country. But the VFX-packed fantasy lacks major stars and is not based on anything (god forbid, it's an original), so the movie will need a major marketing push from Fox. Which is what the Con was all about.
Here's my talk with Cameron; his Comic-Con dialogue with Peter Jackson, whose Weta Digital is handling Avatar's VFX, and an interview Cameron did for the CBC last October are on the jump.