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WATCH: Hilariously Dated 1970s Perfume Commercial Flaunts Charles Bronson's Rugged 'Mandom'

Photo of Ryan Lattanzio By Ryan Lattanzio | TOH! July 2, 2013 at 1:59PM

In 1976, Latin American cable network TVC aired this hilariously awful spot advertising a perfume called Mandom, with late Hollywood actor and Western stalwart Charles Bronson as the leading man whose showy masculinity reveals a softer side as he douses himself with cologne.
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Charles Bronson

In 1976, Latin American cable network TVC aired this hilariously awful spot advertising a perfume called Mandom, with late Hollywood actor and Western stalwart Charles Bronson as the leading man whose showy masculinity reveals a softer side as he douses himself with cologne.

The soft focus and a creepy cascade of zooms give this commercial a bit of a porny feel, as if at any minute things will take a perverse turn. Yes, Bronson can fire a gun and he drives a luxury car, but he wears perfume -- or aftershave or whatever Mandom is -- too. He can't stop taking his shirt off. He can do it all.

This is the kind of problematic, oversexualized and downright unsettling ad that would never work today. But it's an amusing time capsule nonetheless. Behold the manly spectacle below.

This article is related to: Charles Bronson


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Thompson on Hollywood

Born and raised in Manhattan, Anne Thompson grew up going to the Thalia and The New Yorker and wound up at grad Cinema Studies at NYU. She worked at United Artists and Film Comment before heading west as that magazine's west coast editor. She wrote for the LA Weekly, Sight and Sound, Empire, The New York Times and Entertainment Weekly before serving as West Coast Editor of Premiere. She wrote for The Washington Post, The London Observer, Wired, More, and Vanity Fair, and did staff stints at The Hollywood Reporter and Variety. She eventually took her blog Thompson on Hollywood to Indiewire. She taught film criticism at USC Critical Studies, and continues to host the fall semester of “Sneak Previews” for UCLA Extension.