Click to Skip Ad
Closing in...
Specialty Box Office: 'Kurt Cobain: Montage of Heck' Primes HBO Pump, Russell Crowe's 'Water Diviner' Is Spotty Specialty Box Office: 'Kurt Cobain: Montage of Heck' Primes HBO Pump, Russell Crowe's 'Water Diviner' Is Spotty Friday Box Office: 'Adaline' Bumps 'Furious' for a Day; 'Kurt Cobain' Big in 3 Theaters Friday Box Office: 'Adaline' Bumps 'Furious' for a Day; 'Kurt Cobain' Big in 3 Theaters Remembering Film Critic Richard Corliss (1944-2015) Remembering Film Critic Richard Corliss (1944-2015) Cannes: Denis Villeneuve Says Drug War Film 'Sicario' Is "Very Dark" and "Quite Violent" Cannes: Denis Villeneuve Says Drug War Film 'Sicario' Is "Very Dark" and "Quite Violent" How Do You Solve a Problem Like Erika? Universal Hires Husband to Write 'Fifty Shades Darker' How Do You Solve a Problem Like Erika? Universal Hires Husband to Write 'Fifty Shades Darker' 'Age of Ultron' Director Joss Whedon on Self-Doubt and Why It's His 'Rio Bravo' 'Age of Ultron' Director Joss Whedon on Self-Doubt and Why It's His 'Rio Bravo' Watch: Julia Louis-Dreyfus, Tina Fey, Patricia Arquette and Amy Schumer Hilariously Slam Hollywood Sexism (NSFW) Watch: Julia Louis-Dreyfus, Tina Fey, Patricia Arquette and Amy Schumer Hilariously Slam Hollywood Sexism (NSFW) CinemaCon: How Tom Cruise Stole the Paramount Show CinemaCon: How Tom Cruise Stole the Paramount Show Meet the Director of 'Tangerines,' the 2015 Dark Horse Oscar Nominee You Missed (Exclusive Video) Meet the Director of 'Tangerines,' the 2015 Dark Horse Oscar Nominee You Missed (Exclusive Video) LA Film Fest Unveils Horror Slate, More World Premieres, Zoe Cassavetes Film LA Film Fest Unveils Horror Slate, More World Premieres, Zoe Cassavetes Film Cannes: Directors' Fortnight Lines Up Vet Auteurs and American Indies Cannes: Directors' Fortnight Lines Up Vet Auteurs and American Indies Joe Wright's 'Pan' Gets Fall Release Date: Good News or Bad News? Joe Wright's 'Pan' Gets Fall Release Date: Good News or Bad News? Seeing Ryan Gosling's 'Lost River' Through Composer Johnny Jewel's Eyes (STREAM SOUNDTRACK) Seeing Ryan Gosling's 'Lost River' Through Composer Johnny Jewel's Eyes (STREAM SOUNDTRACK) 3 Women Genre Directors Get SF Film Society Fellowships 3 Women Genre Directors Get SF Film Society Fellowships Here's Why Jon Stewart Quit 'The Daily Show' Here's Why Jon Stewart Quit 'The Daily Show' Watch: From Tarantino to Cronenberg, Great Directors Talk the Art and Anxiety of Filmmaking Watch: From Tarantino to Cronenberg, Great Directors Talk the Art and Anxiety of Filmmaking Specialty Box Office: 'True Story' and 'Child 44' Flop as 'Ex Machina' Lures Audiences Specialty Box Office: 'True Story' and 'Child 44' Flop as 'Ex Machina' Lures Audiences 10 Films Booed at Cannes That Every Cinephile Should See 10 Films Booed at Cannes That Every Cinephile Should See 5 Things You Didn't Know About Lars von Trier, Who's Going Back to Work 5 Things You Didn't Know About Lars von Trier, Who's Going Back to Work 7 Things to Learn from 'Mad Men' Creator Matthew Weiner About Compelling Storytelling (EXCLUSIVE VIDEO) 7 Things to Learn from 'Mad Men' Creator Matthew Weiner About Compelling Storytelling (EXCLUSIVE VIDEO)

Checking In: Building Studio Loyalty

Thompson on Hollywood By Sophia Savage | Thompson on Hollywood August 26, 2010 at 6:43AM

So your Facebook stalker - er, friend - knows what you had for dinner and which YouTube video you liked, but now they know where you're going. And what you're watching. And when.
0
Thompson on Hollywood


So your Facebook stalker - er, friend - knows what you had for dinner and which YouTube video you liked, but now they know where you're going. And what you're watching. And when.

With the launch of Facebook Places--in addition to the Foursquare app and Miso, Philo and GetGlue networks--"checking in" is the growing social-network thing. Take note, Hollywood, writes Advertising Age: this next frontier of social-networking could make you money.

When you "check-in" via one of these networks or apps, you can earn points, fan badges, etc. Ad Age says "Imagine…someone could earn a 'Paramount Ambassador' badge after checking in to 20 movies from that studio. And imagine if the studio then had a program in place to reward that person with some sort of prize pack or other freebies." Merely the ability to hone in on your demographic, by monitoring who checks in to what, you're maximizing your marketing efforts - getting the right people to see the right movie, TV show, etc. The bottom line? With all these new tools at studios' disposal, it allows them to "get a sense of what people's activities are around their movies, be they new releases in theaters or catalog titles on DVD, but also reward that activity while also building brand loyalty and enthusiasm for individual movies as well as for the studios as a whole."

One question, though: if besides Disney or Pixar, the studios aren't creating brand recognition now, will moviegoers check into studio online locations? Or just continue to chase info on individually branded titles?

This article is related to: Hollywood, Studios, Web/Tech, Digital Future, Media, Marketing, Twitter, Facebook


E-Mail Updates