By Anne Thompson | Thompson on Hollywood August 1, 2012 at 9:00AM
China's largest pay-per-view and video-on-demand platform, YOU On Demand, based in New York and Beijing, has added Paramount Pictures to its roster of studio partners. Via its other content suppliers-- Warner Bros. Entertainment, Disney Media Distribution, Lionsgate, Miramax Pictures, Magnolia Pictures, Gravitas Ventures, Film Buff, K2 Communications, 3net and Big Mama Digital Entertainment (Karaoke)--YOU On Demand is building its distribution to over 5 million, and is now larger than Cablevision in the U.S.
Paramount titles include the “Mission: Impossible” series, “Transformers,” “Breakfast at Tiffany’s," the Coen Brothers’ “No Country For Old Men,” and J.J. Abrams’ “Star Trek.”
YOU On Demand is the leading national Pay-Per-View and Video On Demand platform in China. The Company offers high quality premium content to customers across China through its Near Video On Demand (NVOD), Video On Demand (VOD) and Subscription Video On Demand (SVOD) services. The Company consists of a portfolio of businesses that include alliances with leading media operators, comprehensive end-to-end content delivery, an exclusive billing solution, governmental partnerships and approvals, and value added services.